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Articles: Analytics
Adjust your vision to deliver business value during changing times.
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.
Forrester Consumer Forum '09: In order to interact with the multi-channel customer, companies must recognize changing consumer behaviors, expand reach on multiple channels, and embrace digital tools.
If you want to make the most of the developing business environment, you better start now.
The company's latest on-demand solution looks to ease the challenges online marketers face today.
Knowledge management is the path to content management success.
SpatialKey's on-demand solution boasts a geographic information system (GIS) that's both low cost and caters to the business user.
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
eMetrics '09: Even if the transactions don't necessarily happen on the Web site, B2B marketers still have to manage the site experience.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
The vendor's pair of new solutions are geared to make an impact quickly -- just what companies need, according to analysts.
Why? Because you need more ways.
Predictive Analytics World '09: With great power comes great responsibility, but the power has yet to fully manifest and predictive analytics is already assuming significant responsibility as it battles hearsay and consumer fear.
Social Ad Summit '09: How to make connections contagious and promote customer's passions. Deep Focus's Ian Schafer shares secrets behind the "Mad Men Yourself" campaign.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
Industry thought leaders -- Hinchcliffe & Co., Asuret, and Socialtext -- join forces to drive success in enterprise social computing projects. Plus, Socialtext calculates an announcement of its own.
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Because it's going on all around you, and your customers are talking.
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