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Articles: Analytics
The CRM vendor scoops up a social networking and community platform provider for $6 million to expand its social CRM offerings.
A new survey shows the importance of CRM to customer loyalty.
Aberdeen Group fleshes out the top reasons for business intelligence investments among small-to-midsize businesses.
Enough with the promotions, customers demand better service.
RightNow Technologies continues to target larger contact centers, with its August '09 edition offering expanded graphical workflow capabilities and trending/analytics features.
The path to igniting sustainable sales performance.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Despite an uptick in business activity, Pear Analytics says the majority of Twitter posts contain "Pointless Babble."
CRM is changing, evolving to suit the demands of the moment.
How United Airlines learned that customer dissatisfaction + social media = a first-class pain.
A visual depiction of the Forrester Research guidelines referred to in Ray Wang's Tipping Point column in the September 2009 issue of CRM magazine.
SpeechTEK 2009: This year's closing keynote panel examines speech solutions delivered via the software-as-a-service model.
CRM Evolution '09 — Day 2: Whether marketers are hitting an individual or an enterprise, both are consumers and, ultimately, share the mindset that "it's all about me."
SpeechTEK 2009: Instead of forcing users to navigate dozens of smartphone icons, one presenter warns, the dominant interface of the future will be voice.
SpeechTEK 2009: Presenters suggest that, even in a time of lowered budgets, it's possible to achieve implementations of high value.
SpeechTEK 2009: At CRM Evolution's sister show, a Continental Airlines executive boasts of her industry's only interactive-voice check-in.
CRM Evolution '09 — Day 2: Mobile applications are bridging the gap between sales and CRM.
Usability can be the lynchpin between failure and success.
CRM Evolution '09 — Day 1: KEYNOTE: Customers may control the conversation, but they do not control your business.
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