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Articles: Analytics
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
Unless the concept is integrated into your operating strategy, your view is incomplete.
Economist Intelligence survey indicates that agile decision making is vital to operational efficiency and success -- yet most firms' ability to make good decisions needs improvement.
A new solution by eTrigue gives sales a taste of marketing automation.
Analysts say the partnership between Nexidia and Merced Systems will make agent incentives more objective.
Attensity's latest release incorporates insight from social networks to enhance a company's own knowledge base for better customer service.
Customers aren't unreasonable, says author William Cusick -- they just make decisions without necessarily being able to articulate why.
Big brands and consumers alike see a newfound value in trust.
Analyzing churn helped the Internet service provider improve not just the targeting of its messages, but its overall customer retention as well
You need more than just transaction data if you want to take action.
The research firm's list of technologies with the potential to significantly impact the enterprise in the next three years.
Web 2.0 Expo '09: Panel of 2.0 entrepreneurs hash out the most common routes to failure, paths to recovery, and acceptance of "I Can Has Failure."
Dreamforce '09: A roundup of product releases and enhancements that came out of the so-called "Cloud Event of the Year."
New solution for online retailers brings the dressing room into the consumer's own home.
Accelerate customer-centric processes with software-as-a-service-based electronic signatures.
The latest offering from the software-as-a-service vendor adds more pieces to further build out a comprehensive BI suite.
SPSS Directions '09: Statistician Nate Silver shared his tips for successful data analysis predictions.
SPSS Directions '09: A panel discussion with IBM and SPSS executives highlighted continued integration and optimism for the market moving forward.
The social business software player announces a new version of its platform, connects communities, and makes a play for the iPhone.
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