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Articles: Analytics
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
Salesforce.com entered the $38 billion analytics market with its sixth cloud platform. (Originally appeared on DestinationCRM.com)
The marketing company's numbers were not too good to be true.
Despite slow early adoption, the big data behemoth is here to stay.
Rushing customers off the phone might cut costs, but ignores the potential for greater value.
To truly know your customer, consider his personality traits.
The loyalty platform provider makes its solutions available to more customers through NCR's Cloud Connect.
HG Data's partnership enhances Leadspace's ability to generate laser-like sales and marketing targeting at the company and contact levels.
The partnership enables organizations to better segment and target contributors.
Logi Info is integrated with Teradata's massive database capabilities.
The online marketing solution provider strengthens its software to boost small business growth.
Logi Info connects directly with Red Hat JBoss Data Virtualization to help organizations extract business value from disparate data sources.
The alliance brings together sentiment analysis and Web content management.
Big data, machine learning, and cognitive science technologies help companies personalize mobile, online, and smart TV ads on the fly.
IBM's cognitive computing platform and social community is now available in beta.
HP has extended it Haven big data analytics throughout its software portfolio.
Promoter.io lets businesses predict customer behavior, proactively eliminate churn and negative word of mouth, and identify their most loyal promoters.
When batch and blast no longer cut it for the outdoor grill manufacturer, AgilOne delivered a more targeted solution.
While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible.
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