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Articles: Analytics
Tenjin enhanced its platform with mobile analytics, attribution and ad network data aggregation for tracking, analyzing, and optimizing app marketing campaigns.
The acquisition of OpinionLab strengthens Verint's voice of the customer and enterprise feedback management solutions portfolio.
Evergage Guardian monitors campaign and site data to deliver clear recommendations to marketers.
The NICE Uptivity offering is geared specifically for the SMB market, providing an integrated suite of next-generation WFO solutions with critical contact center functions.
The partnership expands the availability of contact center and workforce optimization solutions to organizations of all sizes. (Featured on SmartCustomerService.com.)
The combined solution will add video feedback collection and analysis to Confirmit's Horizons platform.
The partnership combines Forrester's CX Index with Verint's Enterprise Feedback Management to help companies benchmark their customer service against competitors.
Yellowfin 7.3 will deliver advanced data visualization features.
OpenText expands its Enterprise Information Management Platform.
Semantria for Excel 5.0 blends quantitative and qualitative data to speed actionable insights for market researchers.
Product enhancements increase ease of use, data visualizations, and CRM integrations.
Alight's latest addition to Channel Mix helps marketers manage their data.
New partnership enables Datorama customers to measure campaign performance across LiveRamp's 400 partners.
SG Analytics and NetBase team up to deliver enhanced consumer insights to companies.
New capabilities will make powerful insights more accessible.
CallScore uses machine-learning to bring automated lead qualification to platform.
New integration provides marketers a real-time view through conversions for inbound calls.
Optimove's Optibot automates campaign analysis to help marketers make marketing decisions.
CXFuel offers access to a developer portal and pre-built connectors toAdobe Analytics, Oracle Sales Cloud, Marketo, Salesforce, and Tableau.
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