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Articles: Analytics
The addition of Polish brings the number of languages supported to 21.
Webinar attendee data can now flow into HubSpot for greater business analysis and reporting.
The integration will enable companies to measure Web activity against call volumes and sales.
Universal Reattribution reveals previously mobile app users whoi are re-engaged by all marketing channels.
Adobe Audience Marketplace creates a data exchange platform for first-, second-, and third-party customer data.
HP's Qfiniti workforce optimization, recording, and speech analytics offering is now available on demand. (Featured on SmartCustomerService.com.)
Localytics True Impact Helps marketers measure the return on their digital investments.
Companies can now perform large-scale data analytics with Looker and BigQuery.
Marchex Display Analytics links display advertising to phone calls and store visits.
Informatica's comprehensive data platform brings together solutions for data integration, quality and governance, and security.
Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing.
Adaptive WFO enables companies to create personalized customer experiences based on agent personas. (Featured on SmartCustomerService.com.)
The integration of CallRail with Marketo's Engagement Marketing Platform providess marketers with data about the customer journey by exposing telephone call activity.
Engage, Macaw Speech, StatSocial, Opentopic, Vennli, and Domus Semo Sancus are building apps that rely on Watson's cognitive computing capabilities.
Predicted lifetime value, distance-to-store, and householding capabilities empower retailers to unify customers' online and offline experiences.
NetBase builds onTwitter's Audience API data for powerful marketing strategies.
Connect integrates mobile app consumer data with a real-time programmatic ad platform.
Aviso's Sales War Room brings machine learning and data science to sales forecasting and predictive analytics.
AppFigures brings app store performance data to Microsoft Power BI.
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