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Articles: Analytics
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Five steps to successful data-driven customer communications.
Click-to-call increase conversions, with instant access to sales associates.
The old techniques meet the new technology.
You'll need a new platform mindset and a view toward the future.
With BrandConnect, retailers try to listen in on reviews, while getting consumers to propagate them out.
Need to make changes to your sales payout? Here's how.
The release of OmniSocial unifies the company's collaboration, social media, and community products.
Amdocs Retail Experience Solution hopes to tackle a lack of customer visibility in retail stores.
Pundits and company executives believe that the new IP Office 5 expands functionality while improving simplicity -- two factors deemed prerequisites for success in this sector.
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
Times are changing — and so should your metrics.
They say you can't manage what you can't measure. But what if you're using the wrong ruler?
A shift from managing volume to managing relationships.
The measurements you track are an indication of the customer relationships you want to have.
With incomplete information, some hazards can be deadly.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
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