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Articles: Analytics
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Growth in business intelligence software continues despite economic pressures.
Make interactions more sophisticated.
Software-as-a-service, analytics, and customer retention technologies help lead the way, according to a new Gartner report — and SAP retains the market-share crown.
Six steps for enterprise analysis.
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
Three steps required to grasp customers' needs and hold their loyalty.
The marketing automation provider brings social media monitoring onto its platform.
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
The enterprise feedback management vendor scoops up an online-survey software player.
In a tough economy, intelligent lead generation proves its importance.
With new versions of PASW Data Collection and PASW Collaboration and Deployment Services, SPSS helps analysts and business users alike manage the voice of the customer.
Inbound marketing vendor HubSpot offers a new social media monitoring solution and gives advice to small businesses toying with Twitter.
The Harte-Hanks software division's Version 12 refreshes real-time validation capabilities, business-rules sharing, and dashboard interfaces.
The listening platform provider brings social media analysis to the CRM world.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
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