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Articles: Analytics
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
With its Extended Customer View for financial services firms, the MDM vendor — acquired today by Informatica for $130 million — puts the emphasis on relationship-based insights.
In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon?
What history—and a survey of current behavior—can teach us about the threat to customer loyalty.
Organizations must change their mission and culture to benefit from new technologies.
Knowing where consumers are can reveal a lot about who they are.
To get back to more personalized content, companies are discovering geolocation technologies.
You can't know where you are unless you look—and look hard.
Properly built, an online community can generate engagement and two-way dialogue.
The social media monitoring company announces new sentiment analysis technology for its customers.
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
With the launch of Business Objects Sustainability Performance Management, SAP wants to provide companies with holistic views into their sustainable strategies and actions.
Like a wise man once said, skate where the puck is going.
After closing deals at the end of 2009, the social media agency aims to deliver a broad suite of social media capabilities.
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
True innovators jettison some "best" practices in favor of first practices.
The company's latest offering looks to tie individual agent performance more closely with corporate initiatives.
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