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Articles: Analytics
Organizations must change their mission and culture to benefit from new technologies.
Knowing where consumers are can reveal a lot about who they are.
To get back to more personalized content, companies are discovering geolocation technologies.
You can't know where you are unless you look—and look hard.
Properly built, an online community can generate engagement and two-way dialogue.
The social media monitoring company announces new sentiment analysis technology for its customers.
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
With the launch of Business Objects Sustainability Performance Management, SAP wants to provide companies with holistic views into their sustainable strategies and actions.
Like a wise man once said, skate where the puck is going.
After closing deals at the end of 2009, the social media agency aims to deliver a broad suite of social media capabilities.
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
True innovators jettison some "best" practices in favor of first practices.
The company's latest offering looks to tie individual agent performance more closely with corporate initiatives.
Improve the customer experience with a content-rich, social-driven site.
MindTouch and SnapLogic, two providers of open-source solutions, join together to deliver cost-effective enterprise integration application.
Research from Enterprise Strategy Group finds the space will continue to grow as more companies bring operations in-house.
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
Unless the concept is integrated into your operating strategy, your view is incomplete.
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