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Articles: Analytics
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
The solution set, part of its Impact 360 product suite, combines all sources of customer interaction data into a single platform.
Four techniques that can generate award-winning customer satisfaction results
The new software solution combines analytics, interaction automation, and personalization across channels.
To make the best use of your time and your company's CRM investments, you must measure what you manage.
While some solutions are free, marketers sacrifice time and rich analysis
Technologies blend data from different sources, emotional states, and moments in time
The whole exceeds the sum of the parts
Suites embrace analytics, debunk idea core components are commodities
New SaaS app helps SugarCRM customers measure sales effectiveness.
Email and social marketing software provider integrates online relationship marketing technologies.
Astute SRM helps companies increase customer engagement, optimize social business processes, and drive innovation.
Adapting to a new marketing structure
The technologies will play a bigger role in everyday business processes and mobile devices
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
DMG research shows innovation and growth to continue in the WFO market through 2013.
The Allegiance Engage platform is expected to help the top-ranked airline improve customer service even further.
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