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Articles: Analytics
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
True innovators jettison some "best" practices in favor of first practices.
The company's latest offering looks to tie individual agent performance more closely with corporate initiatives.
Improve the customer experience with a content-rich, social-driven site.
MindTouch and SnapLogic, two providers of open-source solutions, join together to deliver cost-effective enterprise integration application.
Research from Enterprise Strategy Group finds the space will continue to grow as more companies bring operations in-house.
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
Unless the concept is integrated into your operating strategy, your view is incomplete.
Economist Intelligence survey indicates that agile decision making is vital to operational efficiency and success -- yet most firms' ability to make good decisions needs improvement.
A new solution by eTrigue gives sales a taste of marketing automation.
Analysts say the partnership between Nexidia and Merced Systems will make agent incentives more objective.
Attensity's latest release incorporates insight from social networks to enhance a company's own knowledge base for better customer service.
Customers aren't unreasonable, says author William Cusick -- they just make decisions without necessarily being able to articulate why.
Big brands and consumers alike see a newfound value in trust.
Analyzing churn helped the Internet service provider improve not just the targeting of its messages, but its overall customer retention as well
You need more than just transaction data if you want to take action.
The research firm's list of technologies with the potential to significantly impact the enterprise in the next three years.
Web 2.0 Expo '09: Panel of 2.0 entrepreneurs hash out the most common routes to failure, paths to recovery, and acceptance of "I Can Has Failure."
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