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Articles: Analytics
BTM is heating up 2010.
After weeks of rampant speculation -- and just six days after Informatica and Siperian dashed to the altar -- IBM and Initiate finally tie the knot, adding yet another variety of master data management to Big Blue's arsenal, and extending its reach into the healthcare and public sectors.
"This acquisition rounds out our MDM strategy beautifully," says Informatica's CMO.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
With its Extended Customer View for financial services firms, the MDM vendor — acquired today by Informatica for $130 million — puts the emphasis on relationship-based insights.
In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon?
What history—and a survey of current behavior—can teach us about the threat to customer loyalty.
Organizations must change their mission and culture to benefit from new technologies.
Knowing where consumers are can reveal a lot about who they are.
To get back to more personalized content, companies are discovering geolocation technologies.
You can't know where you are unless you look—and look hard.
Properly built, an online community can generate engagement and two-way dialogue.
The social media monitoring company announces new sentiment analysis technology for its customers.
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
With the launch of Business Objects Sustainability Performance Management, SAP wants to provide companies with holistic views into their sustainable strategies and actions.
Like a wise man once said, skate where the puck is going.
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