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Articles: Analytics
"Tremendous" buying power is shown by this critical audience for marketers
Changing consumers' habits requires financial institutions to sharpen their focus on service, according to report
IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products
But only one-third of companies are using high-octane information
New Luminate solution offers nonprofits an open, extensible system to understand and engage constituents through traditional, digital, social, or mobile channels.
Being agile in today's competitive market enables organizations to better respond to customers' changing needs.
What's relevant to customers and sustainable for businesses?
The combination will create a single voice-of-the-customer solutions provider with multichannel analytics, including speech, social media, Web chat, and enterprise feedback
Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite.
New offering includes desktop automation solutions for contact centers and claims processing.
Fierce battle centers on retail players and favors those who adapt best to new market dynamics
Many firms use analytics data inconsistently and rely on personal experiences when engaging customers
IBM's new High Capacity Appliance can analyze up to 10 petabyes of data
New module combines social CRM and monitoring.
New analytics with continuous improvement methodology adds science to IVR customer experience management.
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