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Articles: Analytics
DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.
CSO Insights reveals email marketing to be the most powerful lead generation for second year in a row.
In a move designed to strengthen its e-commerce capabilities, Big Red spends big bucks.
The Social CRM player rolls out a fully integrated suite of social tools, complete with commerce, support, and brand-awareness-specific offerings.
Marrying a variety of voice-of-the-customer approaches, David's Bridal tries measuring sentiment among social media-savvy brides.
UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use.
Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you?
Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.
One IBM executive boasts that Big Blue's 23rd analytics acquisition will help the company "take analytics mainstream."
DataFlux Ideas '10: CEO Tony Fisher identifies the three potholes on the highway to data management success.
How to tailor online customer experience to boost loyalty and drive revenue.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Today's customer leadership requires a new approach.
Social media success is often hard to spot, but you need to know where your industry is headed.
With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.
Oracle OpenWorld '10 — Day 1: Kicking off its mammoth conference, Oracle makes a few hardware announcements, tackles the cloud, and sheds more light on 2011's Fusion Platform.
Figure out why they do it, and you can foster a positive brand conversation.
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Top executives from SAP and its recent Sybase acquisition deliver a corporate roadmap.
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