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Articles: Analytics
Analyzing churn helped the Internet service provider improve not just the targeting of its messages, but its overall customer retention as well
You need more than just transaction data if you want to take action.
The research firm's list of technologies with the potential to significantly impact the enterprise in the next three years.
Web 2.0 Expo '09: Panel of 2.0 entrepreneurs hash out the most common routes to failure, paths to recovery, and acceptance of "I Can Has Failure."
Dreamforce '09: A roundup of product releases and enhancements that came out of the so-called "Cloud Event of the Year."
New solution for online retailers brings the dressing room into the consumer's own home.
Accelerate customer-centric processes with software-as-a-service-based electronic signatures.
The latest offering from the software-as-a-service vendor adds more pieces to further build out a comprehensive BI suite.
SPSS Directions '09: Statistician Nate Silver shared his tips for successful data analysis predictions.
SPSS Directions '09: A panel discussion with IBM and SPSS executives highlighted continued integration and optimism for the market moving forward.
The social business software player announces a new version of its platform, connects communities, and makes a play for the iPhone.
Sage Summit '09: Company executives describe the response to key industry trends, such as social media, cloud computing, and globalization.
Ad:Tech '09: eMarketer CEO relays social statistics and strategies and highlights a social customer case study.
Barely half of all customer service requests -- 52 percent -- now have their origin in the contact center, according to new research from Aberdeen Group.
Enterprise 2.0 '09: The concept may be mainstream enough to warrant having a conference in its name, but "enterprise 2.0" still faces criticism from industry skeptics who want to see results before they believe the hype.
Enterprise 2.0: Andrew McAfee, the man who coined the term "Enterprise 2.0," says the key to the transition involves sharing, not scaring.
Adjust your vision to deliver business value during changing times.
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.
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