"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Getting it right is a matter of methodology, not terminology.
Viewpoints,
Posted 13 Apr 2009
The MDM vendor releases a new application to empower business issues with data management.
Daily News,
Posted 09 Apr 2009
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
Daily News,
Posted 09 Apr 2009
In the Age of the Customer, customers demand attention.
Viewpoints,
Posted 08 Apr 2009
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Daily News,
Posted 06 Apr 2009
Bankers need a change in their CRM methods.
Viewpoints,
Posted 06 Apr 2009
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Daily News,
Posted 02 Apr 2009
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
Daily News,
Posted 02 Apr 2009
More than half of telecommunications carriers don't measure customer satisfaction when it comes to enterprise billing.
Insight,
Posted 01 Apr 2009
Wireless service providers aren't listening to their loudest customers
Insight,
Posted 01 Apr 2009
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
Magazine Features,
Posted 01 Apr 2009
Bolster loyalty from important customers, and control costs with innovative technologies.
Viewpoints,
Posted 01 Apr 2009
Customer Experience Summit '09: Keynote speakers suggest utilizing the voice of the customer to forge deeper loyalty.
Daily News,
Posted 31 Mar 2009
Focus on lead quality and refined marketing spend to get the job done.
Viewpoints,
Posted 31 Mar 2009
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Daily News,
Posted 30 Mar 2009
Five questions to get to real ROI.
Viewpoints,
Posted 30 Mar 2009
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
Viewpoints,
Posted 16 Mar 2009
At online-auction site eBay, ProStores opens PowerReviews Express to its 40,000 small and midsized merchants.
Daily News,
Posted 13 Mar 2009
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