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Articles: Analytics
To make the best use of your time and your company's CRM investments, you must measure what you manage.
While some solutions are free, marketers sacrifice time and rich analysis
Technologies blend data from different sources, emotional states, and moments in time
The whole exceeds the sum of the parts
Suites embrace analytics, debunk idea core components are commodities
New SaaS app helps SugarCRM customers measure sales effectiveness.
Email and social marketing software provider integrates online relationship marketing technologies.
Astute SRM helps companies increase customer engagement, optimize social business processes, and drive innovation.
Adapting to a new marketing structure
The technologies will play a bigger role in everyday business processes and mobile devices
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
DMG research shows innovation and growth to continue in the WFO market through 2013.
The Allegiance Engage platform is expected to help the top-ranked airline improve customer service even further.
Industry research underscores the immediate need for a consolidated, real-time view of information across all data sources.
The solution leverages existing investments to route social media interactions to the best resource based on message context and business value.
The addition of data intelligence services strengthens Convio's enterprise offering.
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