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Articles: Analytics
IOVOX's call tracking will deliver insight to Cobweb's small business customers.
As the sector's products evolve, the challenge for vendors is getting customers to bite.
The partnership will allow Merkle to leverage Tapad'sd Device Graph as part of its MerkleOne marketing suite.
The two companies together will use massive data scale to establish new currencies for understanding consumers' multiscreen behavior.
VisualDNA will use Crosswise's DeviceMap to increase cross-channel audience reach.
LinksWithin deepens sales prospecting and customer engagement with relationship analytics.
Lexalytics has released a version of its Semantria platform for Mac desktop computers.
The new ClientLoyalty app will be in beta testing until the end of March.
OneSource DataVision centralizes and enhances in-house marketing and sales data.
Real-time insights reveal which ads drive profit and which ads miss the mark.
The new integration allows companies to integrate social intelligence with company data.
NICE Engage brings more multichannel capabilities and management tools to contact centers. (Featured on SpeechTechMag.com.)
New analytics offerings enable companies to measure customer satisfaction, benchmark performance, and gauge the business impact of their social communities.
Bullhorn Pulse helps companies capture data from email to determine which deals are likely to be won or lost.
Increased processing power and expanded contact coverage round out the company's enhancements.
Marchex, a mobile advertising analytics company, today launched a major security enhancement to Marchex Call Analytics that enables companies to automatically redact credit card numbers from recorded phone calls in real time. (Featured on SmartCustomerService.com.)
Verified Places allows retailers investing in a beacon networks to provide a comprehensive mobile experience for shoppers in all stores, including those that have yet to deploy beacons.
Attensity partners with Informatica and Tableau Software to deliver sophisticated analysis of unstructured data within existing business applications and workflows.
Connexity will expand its platform to include Hitwise AudienceView audience segmentation and marketing planning tools.
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