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Articles: Analytics
Act-On for Sugar Sales & Marketing Success Package enables more adaptive customer journeys.
Marketers can now use call tracking and attribution capabilities on web pages created with AMP.
The upgrade applies artificial intelligence capabilities to sales data to produce forecasts, lead scores, and directions for email follow-ups.
Along with the company's iOS metrics for China, the new metrics aim to deliver a comprehensive view of China's mobile app economy.
Don't be deterred by these misconceptions: Customer journey analytics can be critical to your customer experience—and your bottom line.
Looker 5 offers dozens of new features and capabilities for smoother data interaction.
The new reporting tool aims to simplify data exportability and report sharing.
The capabilities aim to give businesses a richer understanding of customer behavior.
Distinct marketing data services are now available in customizable packages.
Alteryx Promote allows business users to deploy, manage, and monitor predictive data models on their customer-facing applications.
SSI Suite helps companies create their own market research tools.
Attribution and next-best experience recommendations are among the features added to NGData's Lily customer data platform.
Sales enablement divisions are gaining valuable technology partners.
New targets, the demand for personalization, and the need to adjust sales models are among the challenges.
Digital transformation requires sound analytics and insights, and that requires the right personnel to manage your data.
DialogTech LeadFlow 2.0 is the latest pay-per-call management platform for marketers.
These iconic companies' approach to customer experience and self-service can show IT departments how to delight their customers by helping them help themselves.
SalesHood announces prescriptive, just-in-time content management for sales and marketing.
Companies must go above and beyond to understand their customers' needs and reach them on a one-to-one basis.
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