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Articles: Analytics
Talkdesk for Sales helps companies fine-tune their sales communications.
Updated analytics and business intelligence solution helps businesses find out not only what happened but why it happened.
Optimove brings its customer retention artificial intelligence engine to acquisition marketing with Optimove 6.0.
Marchex has updated its Call DNA interface to accept more inputs and feedback. (Featured on SpeechTechMag.com.)
Acxiom and Amex Advance have launched a data-driven offering that combines predictive insights with Acxiom InfoBase to increase marketing effectiveness.
DataFox's company intelligence now resides natively in Salesforce.com.
Protagonist's new suite of Narrative Analytics solutions allow companies to quantify and use consumer beliefs.
The platform aims to help organizations unify and manage customer and employee communications in one place to improve the customer experience.
With the platform, users can employ their preferred analytics tools and engines across data sources at scale.
The Apteco-artegic partnership yields an integragration between artegic's Elaine Realtime CRM automation technology for digital cross-channel dialogue marketing with Apteco's FastStats Discoverer data analysis software.
The integration aims to help companies unite online and offline customer data and feedback for a more complete view of their customers.
The upgrades aim to help companies tailor their shopping experiences to customer demands.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
The integration gives search marketers AI-powered data about the types of calls and callers certain keywords are driving.
Marketers can now capture call attribution data for Bing-generated offline conversions.
Opportunities presented by emerging technologies like augmented reality and self-driving cars were hot topics on day two of the conference.
The NICE Satmetrix solution is a fully-integrated, self-service, analytics-driven voice of the customer offering.
The ever expanding role of data and technology has made the marketer's job bigger, more challenging, and potentially more rewarding.
At its annual user conference, Oracle announces new AI tools for its Adaptive Intelligent Apps and Intelligent Bot solutions.
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