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Articles: Analytics
New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
"Quick Spin" program designed to further reduce risk of migrating to communications-as-a-service.
Eureka 8.0 offers 100 percent coverage, objective and immediate assessment, and results complemented with easily configurable dashboards and scorecards.
A new company forms out of Digitas and offers solutions to help companies manage large data collections.
Extended social business ecosystem solution features advanced analytics and business intelligence.
What retailers can learn from baseball
The software includes next-generation enterprise workflow and forms, advanced analytics, ease-of-use advances for administrators, and native iPad and iPhone support.
The move positions HP in the enterprise information management and data market.
The company offers customer intelligence-based multichannel marketing services with multiple packages for specific needs.
Partnership with Teradata brings deep insight into customer conversations.
IBM Business Analytics is not only empowering physicians to rate their performance but also teaching them how to improve it
Better connections with customers and more efficient use of resources will drive future IT investments
The CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities
Web analytics firm's newest features include simpler log on and comparison tools.
Horizons Version 16 Feature Pack extends multichannel platform to maximize response rates and streamline reporting capabilities.
The $24.6 million deal extends Verint's reach into the local branch banking industry.
Applications let businesses manage customer contact effectiveness, including revenue opportunities, expenses, and customer satisfaction.
Hospitality and restaurant leaders,iIncluding Omni Hotels & Resorts, Best Western Hotels, Starwood Hotels, and Hard Rock Café, gain new level Of social media insight.
UK-based company provides strong basis for European expansion with more than 100 of Europe's leading brands as clients.
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