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Articles: Analytics
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Of those, 2.6 billion are completed, according to Vovici research.
A provider of performance management software improves its own marketing performance
eGain Multisearch provides federated search, multi-access navigation, and multi-process expertise behind the simple search box.
Why skill alone will never lead to sales success.
Pelorus Associates expects the total worldwide market to hit $1.24 billion in five years, up from $800 million today.
Medallia's text analytics solution brings unstructured data analysis to organizations.
Verint's Customer Interaction Analytics portfolio includes text and sentiment analytics.
Voice Experience Manager allows businesses to a identify a caller before they enter the IVR maze
Taking action on feedback collected through social media, mobile, and text analytics are at the top of the list.
In Part 2 of its study, Evoke CRM study ranks the most social CRM companies on the Web.
The Forrester Wave: Enterprise Business Intelligence Platforms '10: Eight vendors qualify as Leaders in this year's report as industry-wide BI functionality and information management functionality improves.
With the launch of Conversation Center, the company adds another module to its Social Media Analytics platform.
Forrester Wave for Open Source Business Intelligence '10: Forrester Research singles out Actuate BIRT among seven vendors rated on offerings, strategy, and market presence.
With new industry- and department-specific capabilities, PivotLink expands its BI prowess.
Marketing From The Cloud Research Brief: How Digital Marketers Are Using SaaS Based Software Tools '10: Survey respondents have adopted cloud-based web analytics tools but have shied away from lead nurturing software.
DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.
CSO Insights reveals email marketing to be the most powerful lead generation for second year in a row.
In a move designed to strengthen its e-commerce capabilities, Big Red spends big bucks.
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