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Articles: Analytics
Technology enhancements make business and sales data more easily accessible.
HP Transformation Services-CEM is designed to help improve operational efficiency in the contact center.
Upgrade includes publishing, content filter, workflow management features, and more.
Improving B2B sales forecast accuracy is simpler than it seems.
Principles for consumers can be applied to business clients as well.
IBM analytics helps cities measure and make sense of public opinions expressed in social media.
The marketing automation and BI vendor adds predictive analytics and behavioral targeting to its mix.
"Superstacks" business model is key in combating low customer engagement.
MicroStrategy 9.3 adds increased support for 'R' analysis language, improved connectivity to Hadoop and SAP HANA, and a Google-like search experience.
Analyzes data streams for social TV, gaming, mobile apps, and business metrics.
Companies can use the new IBM Connections software to apply analytics to social business initiatives.
Sports team struggle with collecting and analyzing data about their supporters.
Retailers can look at customers' locations, past purchases, and even their computer brand to customize content.
Stylistpick gains social marketing insights and more with Marin Software.
Turn information into insight.
How marketers can save outbound emails from the dreaded fate.
In an industry that's constantly moving ahead, don't get left behind.
Approved products must meet criteria based on customer engagement, analytics, and more.
New app lets users analyze contributions, influencers, trends and opportunities within collaboration tool.
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