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Articles: Analytics
Nexidia Analytics offers interaction analytics via omnichannel "listening" to know what customers and prospects are saying and then analyze those conversations to tailor experiences to their stated needs. (Featured on SmartCustomerService.com.)
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
The acquisition of Annik adds insight capabilities to LiquidHub's customer engagement platform.
Retailers gain data-driven insights to enhance their loyalty programs.
Version 10 introduces a new user interface and enhancements for developers.
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
Gravy's behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk users.
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Signum Impact identifies the ROI of marketing and sponsorship initiatives.
CallRail enhances its call analytics and marketing attribution products.
Infer further opens its partner ecosystem to include Salesforce.com's Pardot platform.
Invoca adds Watson's voice analytics to its Voice Marketing Cloud.
Yellowfin's Data Preparation Module will enable organizations to model, profile, clean, shape, enrich, secure, and publish data for reporting and analytics in a single environment.
Glassbox's Digital Experience Performance Analytics (DEPA) solution offers precise measurement of customer experiences in digital channels.
Advanced business analytics enable clients to gain insight into structured and unstructured data captured within high-volume business processes as well as statistics related to system performance.
Bridg Enhanced CRM for Restaurants combines point-of-sale, email, loyalty, and online ordering data into a unified view.
Tenjin enhanced its platform with mobile analytics, attribution and ad network data aggregation for tracking, analyzing, and optimizing app marketing campaigns.
The acquisition of OpinionLab strengthens Verint's voice of the customer and enterprise feedback management solutions portfolio.
Evergage Guardian monitors campaign and site data to deliver clear recommendations to marketers.
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