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Articles: Analytics
With AI-based conversational surveys, predictive analytics, and bot integrations, the software aims to help companies 'listen everywhere,' 'analyze everything,' and 'engage everyone.'
The latest version of Crowd Connected's software includes geo-behavioral segmentation capability.
The partnership between Lotame and SintecMedia enables local TV to offer dynamic audiences to clients.
Thanks to the vendor's Big Data process mining analytics, the telecom giant's business operations get more transparent, and leaner
The roles of purpose and emotion join some usual suspects (mobile and self-service).
Thoughts on the role of truth in a post-facts world.
CJA looks to capture the kind of customer knowledge—spanning channels and touch points—enterprises have long sought
Crimson Hexagon has expanded its partnership with Twitter to scale social insights across enterprises and advance big data analytics.
Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.
Frrole Scout uses advanced AI and machine learning to offer deep consumer intelligence.
'Customers want to be loyal to you…but we don't necessarily roll out the red carpet and make it easy for them to remain loyal to us,' says an expert on brand advocacy.
MicroStrategy is launching the latest version of its business intelligence platform on Amazon Web Services.
Upgraded Java and .NET SDKs help app developers integrate analytics and data across the enterprise.
Fuel Discovery blends data from a variety of sources and uncovers correlations.
Joint hospitality customers to benefit from a comprehensive business intelligence solution leveraging MicroStrategy 10.
Lotame's partnership with Are You a Human could eliminate bots from marketing analytics.
Solution updates offer greater flexibility, expanded data integration, and better reporting.
The latest version of Pyze's flagship platform brings advanced capabilities for cross-app aggregation, third party integrations, and personalization.
New capabilities empower marketers to visualize customer paths, simulate the impact of new campaigns in advance, and engage customers with the most relevant content.
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