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Articles: Analytics
Media Mix Optimizer is an intelligent, cloud-based solution that gives marketers consolidated real-time insights into how all of their media vehicles and investments are performing.
Geoscape's American Marketscape DataStream can provide market segmentation based on ethnicity, age, religion, and sexual orientation.
The partnership between Madison Logic and HG Data brings intent data to install-based marketing.
Yellowfin 7.2 offers enhanced workflows and collaboration tools, connectors to more data sources, and greater forecasting and analysis capabilities.
Cresco International's MA2A offers deeper insight into customer journey analytics.
SearchBlox's newest update features indexing support for 35 data sources through database collection, sentiment analysis, and entity extraction for analyzing text.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
The acquisition of Docalytics extends Contently analytics to downloadable content.
SmartAds is the latest addition to the YOUBORA analytics platform.
adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.
Zaius' freemium behavioral marketing engine enables B2C marketers to optimize targeting on Google and Facebook.
New capability enables marketers to see real-time marketing performance from social media posts that contain photos.
The new XC Logic platform gives insights into offline and digital media.
Fuzzy Logix's flagship data analytics product, DB Lytix, is now available on Teradata Cloud.
NICE's latest VOC solution maps emotional expression to observed behaviors. (Featured on SmartCustomerService.com.)
Badgeville's MotivationMetrics platform unlocks insights in gamification, performance, and recognition.
Gravy's TruReach helps companies target predictive audiences by interests and passions, based on real-world local behaviors.
New mobile-friendly platform delivers seamless customer insights to organizations.
The integration between CSI and Clarity Connect brings complete workforce optimization capabilities for contact centers using Skype for Business. (Featured on SmartCustomerService.com.)
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