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Articles: Analytics
Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
Venuelabs powers retail, hotel, quick-serve restaurant, and fast casual industry insights.
Debuts ways brands can measure social influence in communities, campaigns.
Acquisition gives Twitter a stronger grasp on second-screen advertising.
Enhanced features include omnichannel analytics and recommendations.
Self-service option includes analytics, reporting, and visualization capabilities.
The deal adds to IBM's business analytics initiatives.
New methods for predicting customers' behavior are changing how we listen to them.
Look to uplift modeling to predict customer actions.
Kirsten Bay takes on the job. Ian Bonner stays on as chairman of the board.
The deal will deliver strategic customer analytics solutions.
The cloud-based offering addresses growing market demand and customer need for flexibility
The deal accelerates Genesys' workforce optimization solutions.
Now that you've got it, here's what to do with it.
New feature makes multichannel data analysis and reporting easier for marketers.
Marketers get greater insights and analytic capabilities.
Insight-To-Action lets businesses integrate social conversations into CRM systems.
[24]7 Assist blends chat with big data and predictive capabilities.
Analytics designed to help companies get more proactive with agent performance.
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