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Articles: Analytics
Partnership promises to bridge the gap between consumer insights and marketing analytics.
Why the shared service model may be on its way out.
Technology is only one part of the equation.
But 54 percent of companies view big data analysis as one of their challenges.
The new reporting features is part of its customer engagement management platform.
New features include an enhanced user interface, advanced analytics, and international language support.
Visible Intelligence helps marketers measure effectiveness of social campaigns.
Strategic partnership will optimize customer experience management across structured and unstructured data.
Latest version introduces new analytic features, including enhanced sentiment analysis for social media and upgraded out-of-the box categorization.
The cloud-based solution gives insight into every customer contact regardless of channel or operational system.
CRM filter drills down on specified data for sales and marketing campaigns.
The service is free to any company advertising on Facebook.
Solution enables real-time lead tracking and management.
Combine prospects' behavioral and social scores for accurate sales predictions.
Focus on relevant experiences to extract maximum value from customers.
Enhancements include tighter integration with other SAP solutions, greater flexibility in modeling.
Cloud-based help desk solution brings actionable insight to customer support managers.
Forty-five percent of executives don't use big data to understand customers.
New dashboard is first to provide in-depth analytics on mobile app engagement.
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