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Articles: Analytics
Brands must use data responsibly and strive to deliver highly personalized experiences.
U.S.-based research consultancy Brand Keys joins Canadian marketing firm's growing Collective.
Logi pairs Logi Info with Pivotal's Big Data Suite.
New Qualtrics Vocalize platform is a voice of customer solution that collects data from many sources.
Data analytics will aid businesses in identifying untapped potential of IVR and mobile customer care data.
C9 Sales Advisor mines billions of sales observations to drive better deals.
Self-service features include new, secure sharing for workgroup collaboration.
The acquisition of CQuotient helps Demandware accelerate data and analytics initiative.
Salesforce.com enters the $38 billion analytics market with the launch of its sixth cloud in the Salesforce Customer Success platform.
The integrations allow businesses to connect B2B advertising and marketing results with sales performance.
The deal runs Birst business intelligence on SAP's HANA platform.
CSI integrates advanced business intelligence functionality into NuPoint Core platform with CSI IQ.
Developed by IBM's Ecosystem Partners, the apps "represent a new era of computing."
The partnership will help brand marketers link ad viewability to in-store sales.
ServiceSource's new customer success app empowers teams to engage across the customer lifecycle and maximize customer lifetime value.
LiveHive delivers deeper customer engagement analytics and seamless mobile experiences, all synchronized within existing CRM systems.
Look to analytics to reduce customer churn.
Analyze customer data to drive online retail success.
The integration of Ifbyphone's call conversion analytics with Act-On's marketing automation platform helps marketers optimize lead generation, analysis, and scoring.
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