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Articles: Analytics
The product integration enables greater people-based marketing on LinkedIn.
Jumpshot's newest products provide a comprehensive view of consumer online search, browsing, and purchase behaviors.
Marketers can now use DialogTech's call analytics to generate more sales from Facebook and Instagram ads.
Appboy Currents provides open accessibility to real-time data.
A Pegasystems' executive says that organizations should determine on a case-by-case basis whether to blindly trust artificial intelligence or require transparency.
The Connect platform focuses on data discovery and collaboration, while the Yhat acquisition aims to bolster the company's analytics offerings.
The partnership extends Gravy's events-driven intelligence to LiveRamp's marketing platform.
You have to ensure your employees know they have a stake in providing customers with the best possible experience.
Syncsort has combined Trillium's data quality solutions with its own big data integration software to support governance and customer 360 initiatives.
To remain competitive, marketers need to prepare now to capitalize on IoT technology
The solution, which runs on Amazon Web Services, looks to help enterprises derive insights from large amounts of data. Plus, Infosys releases AI platform Nia.
Hasso Platner, chairman of SAP's supervisory board, discussed "The Intelligent Future."
Faster data processing and new analytics help users further increase channel sales.
Qlik has strengthened cloud-based offerings, mapping and geoanalytics capabilities, smart vizualizations, advanced analytics integration, and data preparation in Qlik Sense June 2017.
The system can help connect "people, businesses, and things" so that companies can "know more, care more, and do more for customers," says the company's CEO.
The partnership allows users to generate and activate customized research data around their marketing efforts and audience segments.
Hootsuite Impact and Value Realization Services will help companies measure and maximize their social media efforts.
Synthesio updates its social listening tool with interaction data analysis as part of a revamped mention stream and two new interaction widgets.
The two companies will offer contact center management and workforce optimization together on Amazon Web Services. (Featured on SmartCustomerService.com.)
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