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Articles: Analytics
Facebook Reactions provides companies with insights into how consumers react emotionally to their Facebook posts.
Integrations create a single cloud-based platform for social listening and business insights.
Alteryx has joined the Microsoft Azure Marketplace as a leading platform for self-service data analytics in the cloud.
Visualizers that have been added to Content Analytics provide insight into content usage.
Clarabridge clients can now detect, manage, and engage with customers who reveal their experiences in photos shared on social media.
Compass is geared towrd helping companies understand user behavior that drives long-term retention.
Opower's upgraded platform offers more advanced business intelligence and customer analytics for utilities.
Media Mix Optimizer is an intelligent, cloud-based solution that gives marketers consolidated real-time insights into how all of their media vehicles and investments are performing.
Geoscape's American Marketscape DataStream can provide market segmentation based on ethnicity, age, religion, and sexual orientation.
The partnership between Madison Logic and HG Data brings intent data to install-based marketing.
Yellowfin 7.2 offers enhanced workflows and collaboration tools, connectors to more data sources, and greater forecasting and analysis capabilities.
Cresco International's MA2A offers deeper insight into customer journey analytics.
SearchBlox's newest update features indexing support for 35 data sources through database collection, sentiment analysis, and entity extraction for analyzing text.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
The acquisition of Docalytics extends Contently analytics to downloadable content.
SmartAds is the latest addition to the YOUBORA analytics platform.
adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.
Zaius' freemium behavioral marketing engine enables B2C marketers to optimize targeting on Google and Facebook.
New capability enables marketers to see real-time marketing performance from social media posts that contain photos.
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