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Articles: Analytics
New features include report distribution, insights analysis, and Hadoop support for big data.
The new solution brings predictive analytics to marketing initiatives.
Social networks provide challenges, but opportunities too.
Four best practices for achieving a holistic customer view.
Businesses are lowering costs and accelerating customer service levels with innovative solutions.
New offering combines text discovery and sentiment analysis with the power of predictive analytics
Let big data analytics serve as a guide star to business success.
The deal leads to the creation of the ReachForce Connected Marketing Data Hub to provide continuous marketing data enrichment and insights to help marketers.
The tool organizes people by where they are in the sales process and enables companies to target them at those levels.
With Artisan Optimize, an app developer takes advantage of A/B testing and more.
Turn data insights into customer excellence.
The startup launches a new system that leverages big data to guide professionals in engaging the right contacts when they're most likely to do business.
Less consumer effort results in higher satisfaction.
Data technology company combines more than 100 billion consumer attributes with an organization's existing enterprise data.
The funding will go to support growth of the company's advertising and Web site optimization platforms.
Campaign Influence transforms the decision-making process for companies using the Salesforce Marketing Cloud.
New Touchpoint Toolkit extends large-scale interaction and analytics throughout the customer lifecycle.
Stand out with data-driven marketing.
New features include widget-based dashboard, enhanced user interfaces, and expanded Cisco integration.
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