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Articles: Analytics
New offering lets marketers identify opportunities from customer behavior and interaction histories.
Automated price-optimization solution targets midmarket companies seeking profit advantages.
Infer Smart Signals draws on the Web to provide sales reps insight on prospects.
The acquisition helps B2B subscription companies boost recurring revenue and doubles ServiceSource's addressable market to more than $600B
Side-by-Side Heatmaps lets users see every mouse click, scroll, and move simultaneously.
Marketers face pressure to justify budget increases with revenue results, a Forrester study shows.
The Datorama platform lets brands see all of their marketing data in one unified interface.
Retailers can use Source Metrics Facebook In-Store Ad Tracker to see how much revenue is generated directly from Facebook Ad campaigns.
A partnership between Attivio and Quant5 has yielded a cloud-based predictive customer analytics solution.
WhatCounts Winter 2014 release also includes a new interface with tools to build relaztional tables and create segmentation rules.
A partnership between IBM and OpinionLab has led to OpinionLab Customer Feedback App for IBM Commerce Composer for WebSphere Commerce
The integration of Clutch Platform via RetailNext Personalization API enables retailers to deliver real-time, in-store offers to loyal customers.
The convergence of mobile, social, and the "Internet of Things" is creating more data to refine than ever.
New solutions help retailers tap multichannel consumer engagement and commerce.
New platform promises to bring data discovery and analytics to business users, not just data scientists.
The deal expands Verint's cross-selling opportunities within the customer service market.
This simply explained metric may not be as simple as it seems.
Forrester report predicts hottest categories will be SaaS and analytics.
Capillary Technologies delivers results through consumer behavior intelligence and targeted time-focused campaigns.
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