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Articles: Analytics
CRM-enabled point-of-sale devices keep information at retailer's fingertips
Adds workforce management features; software converges on the portal; the people-centric approach
Marrying business intelligence with enterprise solutions; in search of ways to cut costs; a supply chain resurgence
Art Technology Group unveils ATG6 Beta; online selling, marketing and customer support; "our portal connects with everyone," says exec
Forrester predicts market comeback; cross-channel integration, verticalization, Web services, new pricing models weigh in; Microsoft will dominate
Business intelligence vendor picks up extraction, transformation and load (ETL) specialist for $65 million; hopes to build one-stop shopping
CRM analytics is branching out, moving beyond customer and profitability analysis, as evidenced by the recent non-exclusive partnership between PwC Consulting and PeopleSoft Inc.
Siebel claims business is clicking on all cylinders; industry watchers are divided
Single-view. Real-time. Predictive. The variety of analytics applications can be overwhelming. Here are the key trends in analytics to help sort through the clutter.
Reporting and analysis tools integrated into Microsoft's first .NET business solution; legitimate and proven partnership, says analyst
Most enterprises struggle to gather complete, accurate, and consistent information about their customers. The process of cleansing and integrating customer data is often the hidden "gotcha" in CRM projects. This is rarely because project teams aim too high. Rather, it reflects the fragmented way that most enterprises gather and maintain data about customers in the absence of a vision for customer knowledge management (CKM).
Patricia Seybold Group looks at key factors of CRM analytic applications; reports on the pros and cons of real-time analytics
There's no "short cut" to customer enlightenment - instead, companies must do the hard work to understand customer processes, issues, and opportunities, set clear goals (supported by specific actions and metrics), and prioritize the "long list" of possible projects into a series of steps that can improve customer value and demonstrate results.
Analyst: Integrator helps companies translate generic CRM into the most valuable approach for specific industry, business
Keeping in line with other CRM players, Onyx this week unveiled a steep drop in software sales for its first quarter due to weak corporate demand for software.
The most valuable benefit of CRM is capturing and sharing insights into a company's customers.
SAS Institute has been pouring research dollars into building an analytical tool for the marketing community, in hopes of picking up sales in the hot CRM space.
Every company has its busy times of increased demand and stretched resources.
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