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Articles: Analytics
While mature parts of the CRM market shrink, new areas are growing exponentially.
SF Insight will focus on data analytics and relationship marketing services
Universities and grade schools are increasing adopting CRM to communicate with their constituents, and to attract and retain better students.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
Analytics is expected to play a larger role for CRM leader Siebel.
Attendees of the NCR Teradata user conference got the inside scoop on how British Airways and others are integrating data to streamline costs.
SAS CEO says analytics turns CRM into more than merely a Rolodex.
Vignette Vice President of worldwide marketing Nolan Rosen says there are two driving forces behind the acquisition and Vignette's attempts at offering real-time solutions: Companies needing to access and deliver valuable content in any context, and the shift away from huge, monolithic applications towards smaller, custom-built data-delivery models.
The new release, which will be available on December 11, 2002, as a stand-alone component of the Enterprise Performance Management suite, can be used with PeopleSoft's Enterprise Portal.
Data cleansing companies like QAS Limited say it is not too late to clean data.
SAS Institute Inc. has acquired assets of Verbind Technology for real-time customer behavior tracking capabilities.
Any manufacturer that charges into the Internet Age without a collaborative forecasting system does so at great risk. An electronics business that cannot accurately anticipate demand shifts may not survive the rigors of today's just-like-that expectations.
Analytics helps BackcountryStore.com boost its bottom line
Accenture's November 1 research report indicates that consumers are not opposed to spending money in a troubled economy, as long they are receiving solid value for it.
BEA Systems Inc.'s Liquid Data for WebLogic lets users search emails, spreadsheets, databases, and other corporate data sources for information related to a specific project or topic, the company says.
Federal, state, and local governments have discovered the benefits of CRM and are using it to interact with and serve their constituencies.
The business of customer analytics is to get answers quickly so marketers can leverage newly gleaned information for competitive advantage. Why, then, is it so difficult to get answers to simple questions, let alone the complex ones? Welcome to the Catch-22 of Customer Analytics.
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