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Articles: Analytics
SAS CEO says analytics turns CRM into more than merely a Rolodex.
Vignette Vice President of worldwide marketing Nolan Rosen says there are two driving forces behind the acquisition and Vignette's attempts at offering real-time solutions: Companies needing to access and deliver valuable content in any context, and the shift away from huge, monolithic applications towards smaller, custom-built data-delivery models.
The new release, which will be available on December 11, 2002, as a stand-alone component of the Enterprise Performance Management suite, can be used with PeopleSoft's Enterprise Portal.
Data cleansing companies like QAS Limited say it is not too late to clean data.
SAS Institute Inc. has acquired assets of Verbind Technology for real-time customer behavior tracking capabilities.
Any manufacturer that charges into the Internet Age without a collaborative forecasting system does so at great risk. An electronics business that cannot accurately anticipate demand shifts may not survive the rigors of today's just-like-that expectations.
Analytics helps BackcountryStore.com boost its bottom line
Accenture's November 1 research report indicates that consumers are not opposed to spending money in a troubled economy, as long they are receiving solid value for it.
BEA Systems Inc.'s Liquid Data for WebLogic lets users search emails, spreadsheets, databases, and other corporate data sources for information related to a specific project or topic, the company says.
Federal, state, and local governments have discovered the benefits of CRM and are using it to interact with and serve their constituencies.
The business of customer analytics is to get answers quickly so marketers can leverage newly gleaned information for competitive advantage. Why, then, is it so difficult to get answers to simple questions, let alone the complex ones? Welcome to the Catch-22 of Customer Analytics.
Study reveals that 31 percent of email addresses get changed every year, and that more than half the changers lose touch with Web sites because of it.
CRM analytics hot spot; real-time tools boost the online experience; unearthing trends in heaps of customer data
Analytics, PRM, and call centers all have notable vendors that support them. But classic CRM vendors are powerhouses in these markets as well.
the 20 most influential people in CRM in the past year
CRM-enabled point-of-sale devices keep information at retailer's fingertips
Adds workforce management features; software converges on the portal; the people-centric approach
Marrying business intelligence with enterprise solutions; in search of ways to cut costs; a supply chain resurgence
Art Technology Group unveils ATG6 Beta; online selling, marketing and customer support; "our portal connects with everyone," says exec
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