The business case for CRM should include tangible net benefits, intangible benefits, and a risk assessment.
Viewpoints,
Posted 06 Sep 2004
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
Magazine Features,
Posted 01 Sep 2004
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
Magazine Features,
Posted 01 Sep 2004
CRM industry leaders talk the talk.
Insight,
Posted 01 Sep 2004
Six companies that set out to get measurable results, then met or surpassed their expectations.
Magazine Features,
Posted 01 Sep 2004
Insight,
Posted 01 Sep 2004
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
Magazine Features,
Posted 26 Aug 2004
Presenting financial information from 2003, the report analyzes the workforce management market.
CRM Featured Articles,
Posted 25 Aug 2004
Online consumers have become more educated and sophisticated over the past year.
CRM Featured Articles,
Posted 25 Aug 2004
Unisys and KRC Research polled 150 top executives and IT decision-makers to examine the concerns and goals of companies that have deployed a comprehensive analytics strategy.
CRM Featured Articles,
Posted 24 Aug 2004
The pharmaceutical industry collects a tremendous volume of information about physicians and the prescriptions they write. The challenge lies in making sense of the prescription statistics and other aspects of physician profiles.
Viewpoints,
Posted 23 Aug 2004
Without taking these four key steps, companies could be working from skewed data, results could be incorrect, and there is the potential for severe business consequences.
Experts on Call,
Posted 23 Aug 2004
A roundup of call center solutions for now and in the near future.
CRM Featured Articles,
Posted 12 Aug 2004
SAP's application does not have the same amount of functionality as Siebel's, but in terms of what people actually use on a regular basis, they have reached functional parity.
CRM Featured Articles,
Posted 10 Aug 2004
TDWI's second report in its 2004 Report Series, "In Search of a Single Version of Truth: Strategies for Consolidating Analytic Silos," finds that organizations have yet to consolidate an average of two data warehouses, six independent data marts, and 28.5 spreadmarts, with only one third of all structures actually consolidated.
CRM Featured Articles,
Posted 05 Aug 2004
Unishippers invested about $6 million in its CRM system.
REAL ROI,
Posted 02 Aug 2004
The online currency trading firm was missing the back-end analytics crucial for effective prospecting and campaigning.
REAL ROI,
Posted 02 Aug 2004
According to a new study, although the number of companies using at least some real-time data has increased over the past year, many are learning that not all decisions need real-time data.
CRM Featured Articles,
Posted 30 Jul 2004
The real coalition of the willing, though, tends to comprise the youngest customers.
CRM Featured Articles,
Posted 28 Jul 2004
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