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Articles: Analytics
Lotame's partnership with Are You a Human could eliminate bots from marketing analytics.
Solution updates offer greater flexibility, expanded data integration, and better reporting.
The latest version of Pyze's flagship platform brings advanced capabilities for cross-app aggregation, third party integrations, and personalization.
New capabilities empower marketers to visualize customer paths, simulate the impact of new campaigns in advance, and engage customers with the most relevant content.
New product release offers AI-based Conversational Surveys, Omnichannel Case Management, and CX-Focused Machine Learning. (Featured on SmartCustomerService.com.)
Call center analytics company Invoca just secured $30 million in series D funding, with Morgan Stanley Alternative Investment Partners as the lead investor. (Featured on SmartCustomerService.com.)
The data integration software connects with tag auditing to help users assess and improve campaign performance.
UX Performance Center uses artificial intelligence and advanced algorithms to provide recommendations in real time for optimizing customer journeys.
TrueShip has officially rebranded to ReadyCloud as it repositions itself to deliver a CRM system for online retailers.
Pivot performs deep campaign analysis for mobile marketing performance.
Influencer Marketing Value helps brands measure the earned media value of influencer marketing programs.
Tools can cause troubles of their own.
The latest version of Confirmit's Horizons analytics platform adds new text analytics capabilities. (Featured on SmartCustomerService.com.)
At IBM's Chairman's Address, executives urge companies to get ready for "the next era of business."
The acquisition of Naritiv's analytics solution will enable Hootsuite users to leverage Snapchat in their digital marketing campaigns.
New offering uncovers insight from customer channel engagements.
The latest version of Consumer Insights Platform empowers retailers and suppliers to transform loyalty program data into actionable insight.
The solution uses machine learning to power predictive and prescriptive analytics.
Accenture's Genome helps companies create more in-depth customer profiles for deeper personalization.
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