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Articles: Analytics
The goal is to help organizations graduate from descriptive analytics to prescriptive analytics; the difference is that descriptive analytics captures historical customer data, where as prescriptive analytics creates actionable analysis on the data captured.
Revenues for the year were $209 million, a 12 percent increase over 2000; the company credits the gains to streamlining efforts.
Metrics and ROI will not materialize unless CRM incorporates major cultural change as an element of success.
DCI's George Schussel: A True Entrepreneur
CRM vendors report some sunny financial news as a major earnings reporting week comes to a close.
Just under half, 48 percent, of all companies provide real-time data feeds to decision makers, and nearly a third of respondents update their analytic databases hourly.
While mature parts of the CRM market shrink, new areas are growing exponentially.
While mature parts of the CRM market shrink, new areas are growing exponentially.
SF Insight will focus on data analytics and relationship marketing services
Universities and grade schools are increasing adopting CRM to communicate with their constituents, and to attract and retain better students.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
Analytics is expected to play a larger role for CRM leader Siebel.
Attendees of the NCR Teradata user conference got the inside scoop on how British Airways and others are integrating data to streamline costs.
SAS CEO says analytics turns CRM into more than merely a Rolodex.
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