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Articles: Analytics
Informatica's analytics solution gives HPshopping.com deep visibility into the effectiveness of promotions and other sales activity, as well as the ability to quickly act on anything that may cause sales to drop.
A recent study by UC Berkeley reports that since 1999 there has been a 30 percent increase in the amount of data in the world.
The sales process must align a go-to-market strategy with the buyer's identified behaviors.
Steps for leveraging CRM as part of every company's strategy for complying with Sarbanes-Oxley legislation.
Target marketing is much more effective than sporadic initiatives, trying to always find new leads, and restarting the process from scratch with every new marketing campaign.
How to maintain CRM effectiveness in your organization.
Successful CRM programs boast the common denominators of participation from all levels of management and personnel, understanding of current business challenges, detailed examination of infrastructure and information system capabilities, business process review, data availability, and project ownership.
Known for its deep analytics capabilities, E.piphany is fueling its CRM suite with the customer relationship backbone, a set of J2EE services that is designed to enable organizations to solve critical data and process integration issues.
Siebel Systems aims to bring deeper analytics functions to several key industries, including financial services, life sciences, communications, consumer goods, and high technology.
The trick for vendors is to make analytics more a part of the everyday workings of a CRM solution.
Cognos announced that Fist Citizens bank has chosen its new ReportNet product; outsourcing is the fastest growing technology segment within the federal government, according to a report released by INPUT; UpShot announced Monday that Arasys has selected UpShot's online CRM service; and Witness Systems has appointed Sandra Jimenez as managing director of the company's Latin American operations.
CRM, along with analytics, is becoming increasingly important as Teradata expands its data warehousing focus to drive customer value.
In today's challenging economic environment you will need to convince your company that you have the right strategy with the appropriate payback for the effort and investment.
During the product launch presentation Howard Dresner explained that Cognos's dedication to converging interactive-analysis capabilities with deep reporting functionality places Cognos in a leader position in the firm's Enterprise Business Intelligence Suite and Reporting Software Magic Quadrant.
Business Objects Enterprise 6.1 provides enhanced performance and analysis features.
*Winners were selected from among companies that either nominated themselves or were nominated by their vendors.
Getting the right product to the right customer at the right price is difficult in the automotive industry.
All businesses could benefit from more sophisticated marketing tools, and that these tools offer the greatest potential for return on investment.
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