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Articles: Analytics
Chris Twogood is one industry veteran who has his eyes on where the industry is headed.
According to the results of a new survey conducted on behalf of Teradata, 75 percent of senior executives at U.S. companies said that the number of decisions they have to make each day has increased over the past year.
The key to driving acceptance from all marketing professionals, not just those motivated by numbers and compliance, is to improve their workflow.
Companies are applying Six Sigma to sales and marketing processes, looking for those characteristics of an opportunity that have the greatest chance of success, or those leads that show the hallmarks of quality.
The online retailer uses analytics to improve the customer experience on its Web site.
Operational goals require effective operations--and that's where systems metrics come into play.
The techniques that assist data warehousing facilitate data fusion.
The customer who opts in is the one you really want in the first place.
The greatest opportunities ultimately remain in the medium with the highest resolution and clarity.
Contact centers can help organizations create a significant competitive advantage. Here's how.
"You have to do the right thing for the good of the customer, regardless of any resistance."
Customers place a great amount of value on the people who support them.
Uncovering preference patterns boosts satisfaction.
Effective immediately the NetSuite 10 core contains an Upsell Manager as a standard component.
The report outlines a marketing performance measurement model and guidelines for process improvement.
Intrawest's customers are skiers and snowboarders covered with snow and dealing with freezing fingers--asking them to fill out paper-based forms slashed Intrawest's chances of learning how to become more inline with its customers.
Proactive follow up with customers is essential.
Siebel has provided analytic capabilities to customers for some time, but the new Siebel Business Analytic Applications collection is designed to run both in Siebel user environments and other business scenarios.
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