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Articles: Analytics
Integration of marketing and sales data is still the biggest challenge facing businesses; a survey at DM Days reveals that companies have tuned out the breakdown-the-silos mantra.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Pricing decision-makers don't understand the profit-and-loss impact of their choices, according to a BPM Forum study.
Web search-and-navigation experience capacity is not matching customer needs, which can lead to mediocre revenues and reduced customer loyalty.
A Swiss telecom provider uses customer analytics to gain foresight into its customers and keep retention rates high.
Amdocs tailors a dynamic focus on banking solutions.
CRM magazine presents what some of the best minds in the industry have to say.
The right approach for your company.
TeaLeaf releases TeaLeaf CX, a rich datastore for online customer experience that provides companies a complete view of consumer interactions, along with a family of applications to analyze them.
SAPPHIRE '06: The company highlights its hybrid on-demand/on-premise CRM offering, while persistently promoting its enterprise services architecture strategy.
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
The software provider adds A/B testing and comparison to campaign management in its latest on-demand release.
IBM launches its new business intelligence search application, which one industry analyst says represents the market in general.
Contact Networks releases version 5 of its business social networking software, which focuses on bettering communication within professional services firms.
Crafting a well-defined customer data management initiative is essential to supplying a holistic view of the customer.
The company shipped its real-time performance management tool, which, according to the company, will help monitor and improve the productivity of individuals and departments.
The BI giant, with an eye to extending its on-demand presence, has made available five offerings through that delivery model.
The enterprise-marketing apps provider revealed plans to ship its Web-analytics application to track customer behavior everywhere.
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