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Articles: Analytics
Most firms' analytical activity is fairly rudimentary, according to a new study.
The BBC bolsters its use of Web analytics; Salesforce.com announces new customer wins; EDS Israel opts for CosmoCom; and more.
The Balanced CRM Scorecard has become a primary tool for successfully driving strategic performance in thousands of organizations around the world.
Stop wasting precious marketing dollars with returned bulk mail and wrong number and address information.
The cable television and telecommunications service company uses quality monitoring and evaluation tools to improve service and sales.
Begin to better manage the pipeline by using metrics on a consistent basis.
Why structured risk minimization is the next trend in predictive analytics.
Avoid burning out customers by using enterprise feedback management.
The global automaker is improving its results by tracking customer interactions.
Nuasis announces survey results on offshoring; BlueRoads and Witness Systems release new functionality; Acxiom acquires ChinaLoop; and more.
Communications and analytics specialists lead the way in a solid showing of rapidly growing CRM firms.
Chris Twogood is one industry veteran who has his eyes on where the industry is headed.
According to the results of a new survey conducted on behalf of Teradata, 75 percent of senior executives at U.S. companies said that the number of decisions they have to make each day has increased over the past year.
The key to driving acceptance from all marketing professionals, not just those motivated by numbers and compliance, is to improve their workflow.
Companies are applying Six Sigma to sales and marketing processes, looking for those characteristics of an opportunity that have the greatest chance of success, or those leads that show the hallmarks of quality.
The online retailer uses analytics to improve the customer experience on its Web site.
Operational goals require effective operations--and that's where systems metrics come into play.
The techniques that assist data warehousing facilitate data fusion.
The customer who opts in is the one you really want in the first place.
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