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Articles: Analytics
Uncovering preference patterns boosts satisfaction.
Effective immediately the NetSuite 10 core contains an Upsell Manager as a standard component.
The report outlines a marketing performance measurement model and guidelines for process improvement.
Intrawest's customers are skiers and snowboarders covered with snow and dealing with freezing fingers--asking them to fill out paper-based forms slashed Intrawest's chances of learning how to become more inline with its customers.
Proactive follow up with customers is essential.
Siebel has provided analytic capabilities to customers for some time, but the new Siebel Business Analytic Applications collection is designed to run both in Siebel user environments and other business scenarios.
The release offers an automated marketing system that aims to give users access to detailed analytics covering customer Web-site behavior.
There is a positive correlation between customer satisfaction scores of individual companies and their stock performance.
A new survey of top marketing executives at large and midsize companies gauges attitudes towards customer retention and valuation.
Five easy steps that any company can take to design and execute an effective customer satisfaction survey program.
Violations, more often than not, are the acts of a company's own employees; Mother Nature is a very different kind of external threat.
One half of U.S. businesses claim to be customer-centric, but a new study shows that far fewer live up to the promise.
The economy has forced marketing and salespeople to be less artists and more scientists as far as being very metrics-driven.
TAMS wanted to implement a business intelligence project to ensure the success of its marketing efforts.
Online retailers are reaching a crossroads in terms of gauging customer satisfaction, according to a recent study.
The business case for CRM should include tangible net benefits, intangible benefits, and a risk assessment.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
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