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Articles: Analytics
The pharmaceutical industry collects a tremendous volume of information about physicians and the prescriptions they write. The challenge lies in making sense of the prescription statistics and other aspects of physician profiles.
Without taking these four key steps, companies could be working from skewed data, results could be incorrect, and there is the potential for severe business consequences.
A roundup of call center solutions for now and in the near future.
SAP's application does not have the same amount of functionality as Siebel's, but in terms of what people actually use on a regular basis, they have reached functional parity.
TDWI's second report in its 2004 Report Series, "In Search of a Single Version of Truth: Strategies for Consolidating Analytic Silos," finds that organizations have yet to consolidate an average of two data warehouses, six independent data marts, and 28.5 spreadmarts, with only one third of all structures actually consolidated.
Unishippers invested about $6 million in its CRM system.
The online currency trading firm was missing the back-end analytics crucial for effective prospecting and campaigning.
According to a new study, although the number of companies using at least some real-time data has increased over the past year, many are learning that not all decisions need real-time data.
The real coalition of the willing, though, tends to comprise the youngest customers.
If you have more than 10,000 customers or prospects in your B2B universe, you might be able to boost performance substantially through predictive modeling.
To reach a holistic view of the customer and the various ways customers are using services, providers must tap into a wider variety of data sources than ever before, encompassing marketing, CRM, billing, and data from other applications throughout the enterprise.
The study indicated a relatively small degree of pushback for data-driven loyalty programs.
According to the study, the industry continues to sputter in generating license revenue.
For the pharmaceutical industry effective Customer Relationship. Management begins with effective Customer Information Management
It's the information within the technology that matters.
Organizations need to develop an analytical framework that enables them to input data specific to a prospect and generate customized analysis.
The reality is that CRM and BPM are complementary--they just represent successive steps in customer-facing technology's evolution.
This new age returns CRM to its roots, and facilitates win-win business.
A nimble approach to reporting on and analyzing the demand chain involves adding strap-on tools to customer data, whether the data is in real-time transactional formats like XML.
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