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Articles: Analytics
The tolerance for bad data drops as the importance of the data rises.
Organizations looking to implement forward-looking customer analytics should consider these issues:
Employees had conducted one-on-one customer satisfaction research within its parks for years, Paramount wanted to implement a less intrusive solution.
Harrah's results are so impressive that other casino operators are copying some of Harrah's more discernible methods.
New technologies, from Web services to wireless broadband connections, are opening doors that previously had been bolted shut.
The biggest obstacle to date has been the difficulty in formulating the single view of any given customer.
CRM vendors are increasingly embedding analytics into their offerings to help their customers make that data actionable.
Amica realized the importance of increasing new customer inquiries and revenues, but needed to keep marketing costs down.
A disciplined, ongoing process is required to deliver quantifiable value in which IT, business and finance staff, and vendors work together to establish business-value metrics during the planning process, and then measure and continually improve them after deployment.
Astute Solutions announced a partnership with BenchmarkPortal; NetIQ Corporation launched WebTrends 7; and more.
Dendrite announced a partnership with SAP America; Salesforce.com announced that LogLogic has chosen to deploy Salesforce.com's Spring '04 CRM service.; RadioShack selects iPhrase; and more.
Pitney Bowes to Acquire Group 1 Software to help marketers clean up their customer data and lower direct mail costs.
Real ROI models succinctly and accurately answer investment decisions, and are: professional; practical; built on rock-solid benchmark data; and have an integrated closed-loop ROI.
NetSuite announced a 99.5 percent guaranteed availability of its Web-based applications; Dendrite has completed its acquisition of Medical Data Management; Dan Springer has joined Responsys as its CEO; and more.
eGain announces integration with Aspect; Omniture releases SiteCatalyst 10; MicroStrategy launches MicroStrategy Office; and more.
Financial institutions are increasingly using customer management solutions with sophisticated front-office analytics capabilities that allow them to better slice and dice their customer data and use this insight to segment their clientele for better targeted selling opportunities.
Have CRM vendors identified what was so wrong with their systems, or have companies wised up and started to analyze business processes and establish metrics at the onset of their CRM initiatives? The answers fall somewhere in between.
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