Articles: Analytics
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
New tools help to unite unstructured data with what already is known to glean more complete views of customers.
Extending its analytics portfolio may give the company more competitive weight.
Relationship Manager Version 6 contains 'the three most important dimensions of customer dialogue'--relevance, timing, and significant customer offers.
The new release lets all departments access data from a single SOA-based platform and lets users send single-version reports, despite geography.
A matrix approach that combines customer data will forge better sales and marketing results as buying patterns emerge.
The company is 'positioning' itself as offering enterprise analytics, with business functions like performance and supply chain management.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
These five business drivers will propel real-time CRM.
Despite theft and terrorism biotechnology company Alltech retains customer data and tracks products in its supply chain.
CRM the Mongol way, and we ain't talkin' pencils.
"Through the call center we are able to be more precise...in the evaluation of a problem."
Here, a guide to uncovering the bounty buried in your data warehouse.
EFM solutions are replacing the old-school method of customer feedback.
The mail and document manager's second data quality vendor acquisition may come as a surprise, and could strengthen its position while shaking up the market.
There will be a consolidation of 'redundant' IT systems by the OMB; ERP providers should tailor their solutions to meet the demands of the federal government.
Purpose-built sales management apps could solve problems, but smaller businesses haven't caught on yet.
Pages: << Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118   Next >>

Companies: Analytics
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us