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Articles: Analytics
Taking the right approach can lead to a sustainable competitive advantage.
How to ensure that analytical CRM solutions don't fall short in achieving effectiveness.
Transforming customer information into actionable insight.
The manufacturing company uses Exact Software to better automate its front-office processes.
Search engine advertising ROI rocketed past Q3 figures.
The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
The country's tourism bureau shifts from mass marketing to tailored campaigns to help drive tourists to the area.
Amdocs ClarifyCRM lays out its road map, highlighting its focus on integration.
The year's strong IPOs revisited; Composite Software updates its enterprise information integration server; and more.
The DoubleClick/Omniture agreement brings renewed attention to the power of the technology.
Managing relationships is like an anthropological dig.
5 steps for delivering high-quality information that supports the entire organization.
More information means more informed customer decisions.
Eliminate surprises, identify opportunities, and maximize operational effectiveness by having the right data at the right time.
Scouts Canada integrated its nationwide membership by unifying data.
A partnership with former rival Omniture will bring together clients of both companies.
Most firms' analytical activity is fairly rudimentary, according to a new study.
The BBC bolsters its use of Web analytics; Salesforce.com announces new customer wins; EDS Israel opts for CosmoCom; and more.
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