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Articles: Analytics
New Attivio unified information access modules give more control to non-technical business users and simplify fine-precision content searches.
SocialForce gives multi-location businesses insight into conversations about their brands, competitors, and industries.
CustomerMatrix's Action Alerts deliver real-time big data insights to salespeople.
New platform will give advertisers deeper insight and enable a higher level of personalization.
Pricing and sales differ when men buy gift for women.
Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.
How to transform selling through coaching, collaboration technology, and sales analytics.
Platform consolidates customer data from multiple sources and provides retailers with integrated text analytics and dynamic graphic and holistic views of store-level performance.
MicroStrategy Analytics App for iPad and Analytics Express for iPad are just some of the platform provider's newest releases.
New offering lets marketers identify opportunities from customer behavior and interaction histories.
Automated price-optimization solution targets midmarket companies seeking profit advantages.
Infer Smart Signals draws on the Web to provide sales reps insight on prospects.
The acquisition helps B2B subscription companies boost recurring revenue and doubles ServiceSource's addressable market to more than $600B
Side-by-Side Heatmaps lets users see every mouse click, scroll, and move simultaneously.
Marketers face pressure to justify budget increases with revenue results, a Forrester study shows.
The Datorama platform lets brands see all of their marketing data in one unified interface.
Retailers can use Source Metrics Facebook In-Store Ad Tracker to see how much revenue is generated directly from Facebook Ad campaigns.
A partnership between Attivio and Quant5 has yielded a cloud-based predictive customer analytics solution.
WhatCounts Winter 2014 release also includes a new interface with tools to build relaztional tables and create segmentation rules.
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