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Articles: Analytics
The Apteco-artegic partnership yields an integragration between artegic's Elaine Realtime CRM automation technology for digital cross-channel dialogue marketing with Apteco's FastStats Discoverer data analysis software.
The integration aims to help companies unite online and offline customer data and feedback for a more complete view of their customers.
The upgrades aim to help companies tailor their shopping experiences to customer demands.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
The integration gives search marketers AI-powered data about the types of calls and callers certain keywords are driving.
Marketers can now capture call attribution data for Bing-generated offline conversions.
Opportunities presented by emerging technologies like augmented reality and self-driving cars were hot topics on day two of the conference.
The NICE Satmetrix solution is a fully-integrated, self-service, analytics-driven voice of the customer offering.
The ever expanding role of data and technology has made the marketer's job bigger, more challenging, and potentially more rewarding.
At its annual user conference, Oracle announces new AI tools for its Adaptive Intelligent Apps and Intelligent Bot solutions.
A food service equipment provider attracts new customers, and lifts conversion rates, using call analytics software
The clock is ticking for companies that have been unwilling to embrace change
Engagio's Dash Account-Based Attribution helps marketers measure and understand the impact of ABM initiatives.
Meanwhile, partners and guests at the conference emphasized how analytics can show a smarter way forward—whether you're engaging customers or building a baseball team.
Thoughtful and empathetic approaches to collecting, managing, and acting on customer data will lead to better experiences.
Act-On for Sugar Sales & Marketing Success Package enables more adaptive customer journeys.
Marketers can now use call tracking and attribution capabilities on web pages created with AMP.
The upgrade applies artificial intelligence capabilities to sales data to produce forecasts, lead scores, and directions for email follow-ups.
Along with the company's iOS metrics for China, the new metrics aim to deliver a comprehensive view of China's mobile app economy.
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