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Articles: Analytics
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Signum Impact identifies the ROI of marketing and sponsorship initiatives.
CallRail enhances its call analytics and marketing attribution products.
Infer further opens its partner ecosystem to include Salesforce.com's Pardot platform.
Invoca adds Watson's voice analytics to its Voice Marketing Cloud.
Yellowfin's Data Preparation Module will enable organizations to model, profile, clean, shape, enrich, secure, and publish data for reporting and analytics in a single environment.
Glassbox's Digital Experience Performance Analytics (DEPA) solution offers precise measurement of customer experiences in digital channels.
Advanced business analytics enable clients to gain insight into structured and unstructured data captured within high-volume business processes as well as statistics related to system performance.
Bridg Enhanced CRM for Restaurants combines point-of-sale, email, loyalty, and online ordering data into a unified view.
Tenjin enhanced its platform with mobile analytics, attribution and ad network data aggregation for tracking, analyzing, and optimizing app marketing campaigns.
The acquisition of OpinionLab strengthens Verint's voice of the customer and enterprise feedback management solutions portfolio.
Evergage Guardian monitors campaign and site data to deliver clear recommendations to marketers.
The NICE Uptivity offering is geared specifically for the SMB market, providing an integrated suite of next-generation WFO solutions with critical contact center functions.
The partnership expands the availability of contact center and workforce optimization solutions to organizations of all sizes. (Featured on SmartCustomerService.com.)
The combined solution will add video feedback collection and analysis to Confirmit's Horizons platform.
The partnership combines Forrester's CX Index with Verint's Enterprise Feedback Management to help companies benchmark their customer service against competitors.
Yellowfin 7.3 will deliver advanced data visualization features.
OpenText expands its Enterprise Information Management Platform.
Semantria for Excel 5.0 blends quantitative and qualitative data to speed actionable insights for market researchers.
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