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Articles: Marketing Automation
What is your number one measure of CRM success?
Make no mistake: Permission-based email marketing has a very bright future, and spammers' days are numbered.
A new generation of solutions, designed not to fit a specific CRM magic quadrant, but to answer marketers' needs with appropriate solutions, will quickly win over a growing number of marketers.
The company's Marketing Automation 4 allows marketing staff to focus campaigns on highly targeted customer segments, while operating under the constraints of company-wide privacy rules.
Amica realized the importance of increasing new customer inquiries and revenues, but needed to keep marketing costs down.
Overall, SMBs are expected to increase their technology spending this year 6.6 percent over last year.
Failing to allow companies to use this great technology to grow their businesses would be the real crime, and in the end would hamper all our selling efforts.
infoUSA and its division BusinessCreditUSA announced that they are offering customers unlimited access to business credit reports, and more.
The report finds that most emails are opened on Wednesday and that unsubscribe rates are declining.
How companies can effectively use their resources to serve their community; a framework for launching a brand internationally; and a look at Tesco lead this month's CRM book list.
SAS Institute has unveiled SAS9 Intelligence Platform, its biggest product launch to date, uses grid computing and multithreading technology capabilities to increase speed, reliability, and scalability.
The market for service-provider email solutions is expected to grow at a 17 percent annual rate.
DoubleClick finalizes its SmartPath Acquisition to expand its share of the marketing automation market.
The study shows the average increase of companies bolstering their marketing efforts is 10.8 percent.
Siebel Systems has been cited for excellence in using CRM.
Surveying has been never more crucial than it is today.
Proper screening and selection of outsource partners assures the highest standards necessary for an organization's needs.
The acquisition would further what analysts say is a trend toward melding the marketing automation side with the marketing operations side.
Industry observers expect portability to increase churn in 2004 as carriers iron out technical glitches and more consumers come off contract, enabling switching without financial penalty.
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