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Articles: Marketing Automation
In an exclusive survey conducted in conjunction with consultancy CAP Ventures Inc., CRM magazine finds that a surprising number of executives are pleased with their CRM system--and with their results.
Without tools that measure effectiveness, an organization with several PR agencies cannot get an accurate view of their performance, ROI, or their ability to generate impressions in the marketplace. Cymfony's technology will be bundled into MediaMap's Web-based solution called Performa, which enables PR and corporate communications professionals to manage branding efforts and their effectiveness in the media.
When Microsoft's highly anticipated customer relationship management package release finally ships there is likely to be a slew of third-party enhancements and add-ons.
Doug Edwards, director of marketing for Google, explains how the search engine operator took control of its burgeoning overflow of email.
Users can drill down for more granularity, as they can click on any chart or graph to home in on specific data.
While mature parts of the CRM market shrink, new areas are growing exponentially.
How DirecTV's knowledge base helps its geographically diverse call center agents dish out current information, consistently.
Universities and grade schools are increasing adopting CRM to communicate with their constituents, and to attract and retain better students.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
Executives on a recent panel say flawed practices and operations within companies, not CRM technology, are to blame for CRM failures.
Data cleansing companies like QAS Limited say it is not too late to clean data.
Chordiant Software Inc. made public a new marketing agreement with CRM and eBusiness specialist Kainos.
SAS Institute Inc. has acquired assets of Verbind Technology for real-time customer behavior tracking capabilities.
Interwoven Inc. launched its Interwoven Solution for Media Asset Management (MAM) last week at its third annual Interwoven user conference, GearUp 2002, in San Francisco.
The critical marketing challenge for a brand remains one of relationship building. As with all other marketing initiatives and expenditures, ad campaigns--and ad agencies--must be held accountable for contributing to building brand relationships.
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