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Articles: Marketing Automation
Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
Sometimes you can judge a book by its cover -- or a company by its name.
Business Problem: Marketers lack the ability to launch targeted, analytics-driven marketing campaigns online.
Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship
The June 29 release of Apple's new iPhone could be a marketer's dream come true.
Catering to this new breed of always-on customer will require a new approach to CRM.
Automation is beginning to prove its value--not only in cutting costs, but in driving revenue as well.
Analytics vendor aims to give marketers deeper and more specific insight about customers, with new scoring, reporting, and integration technology.
A new study shows that online teens who are actively concerned with trendy issues are more responsive to online advertising.
The company's new Orion platform gives universities a much-needed update to relationship management via SaaS.
Shortly after upgrading its EmailAdvisor product, Lyris announces consulting services to help clients with the increasing demands of email marketing.
Europeans are set to double their online marketing spend over the next five years, thanks to consumer interest in the Web and marketers' growing affinity for online ads.
Four years after the original debuted, Coremetrics aims to improve the strategies behind e-mail marketing.
A new study says that, for consumers seeking health information online, relevance matters more than trust, and that search-engine optimization is a must for healthcare companies.
Unica expects the merger of its Affinium Plan with MarketingCentral will contribute to the growth of its on-demand MRM solutions; meanwhile, the vendor lowers revenue projections, to Wall Street's dismay.
Consumers make purchasing decisions based on how companies conduct their affairs, but word of mouth has lost its luster.
Web designers now enjoy unlimited site enrichment tools, which will help companies take e-commerce sites to new levels as broadband adoption rates soar.
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