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Articles: Marketing Automation
Marketers need to better understand and target the offline audience without trying to change its behavior.
RightNow unveils an upgrade to its CRM suite and delivers two call center solutions, while KANA vies for the midmarket.
The companies have different customer appeal: Unica draws enterprises with complex needs, and Epiphany attracts firms that can use a solution out of the box.
A low-pressure approach to high-impact marketing.
Winning customer trust is key to gaining access to personal information.
An educational products company uses Omniture's SiteCatalyst to build its Internet marketing campaigns.
The leading vendors attracted new customers in 2004; hosted options are in demand.
Industry leaders meet in New York to discuss secure email measures.
Online events are another asset for marketing departments to reach key audiences.
Tearing through systems to scrub dirty data and gaining a cultural understanding of names across the globe is no easy task.
The ink is dry on the contact center outsourcing contract. Now what? We take a look at five factors companies need to evaluate over the course of the agreement to ensure a smooth-running partnership.
Correcting tactics that don't meet expectations.
The U.S. postmaster general speaks about how traditional marketing can enhance the Web and other, more advanced ad mediums.
The company is looking to broaden its EMM functionality; the acquisition is seen as a 'good for the industry' move.
Search engine marketing helps direct consumers to the right place--your business.
Marketers can update their messages in real time across various touch points.
First-quarter gains were below expectations, but outpaced growth in the rest of the economy.
How to better synchronize the Web and email to create more effective customer communication.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
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