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Articles: Marketing Automation
The Global Client gathering this week revealed how customers will benefit from SOA and the pending Epiphany integration.
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
A shift from penny-pinching to business growth and the appeal of hosted solutions are contributing to a license-revenue upswing.
Companies recognize the importance of metrics, but continue to fear their perceived complexity; lack of vendor awareness is also a factor.
Version 3.0 focuses on the SMB market with hosting options, Outlook integration, and marketing automation tools.
Companies are undervaluing the channel as more customers seek support.
Budget are on the rise; senior management and marketers agree on six initiatives as companies reset goals.
Marketers need to better understand and target the offline audience without trying to change its behavior.
RightNow unveils an upgrade to its CRM suite and delivers two call center solutions, while KANA vies for the midmarket.
The companies have different customer appeal: Unica draws enterprises with complex needs, and Epiphany attracts firms that can use a solution out of the box.
A low-pressure approach to high-impact marketing.
Winning customer trust is key to gaining access to personal information.
An educational products company uses Omniture's SiteCatalyst to build its Internet marketing campaigns.
The leading vendors attracted new customers in 2004; hosted options are in demand.
Industry leaders meet in New York to discuss secure email measures.
Online events are another asset for marketing departments to reach key audiences.
Tearing through systems to scrub dirty data and gaining a cultural understanding of names across the globe is no easy task.
The ink is dry on the contact center outsourcing contract. Now what? We take a look at five factors companies need to evaluate over the course of the agreement to ensure a smooth-running partnership.
Correcting tactics that don't meet expectations.
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