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Articles: Marketing Automation
Six companies that set out to get measurable results, then met or surpassed their expectations.
Online consumers have become more educated and sophisticated over the past year.
You can't predict when a prospect may need your products and services, but you can stack the odds in your favor.
The modules being upgraded, Oracle Sales, Oracle Marketing, Oracle Partner Relationship Management, and Oracle e-Commerce, either create or expand functionalities across most of the company's selling platform.
Rhodes can now access such information as items purchased, date of sale, and whether a customer prefers to pay with cash or credit.
The company conducts daily demos for its prospects. Once a client signs up on the Web site, a confirmation email is sent with the date and time of the client's demo, as is a reminder one hour before the scheduled appointment.
If you have more than 10,000 customers or prospects in your B2B universe, you might be able to boost performance substantially through predictive modeling.
The rapid growth in the e-channel is fueling a need to understand customers' channel preferences and buying patterns to more effectively manage customer relationships.
Cummins had an undisciplined process for direct communications with customers, virtually no direct marketing via email, and customers could not provide feedback.
Olan Mills is now better able to identify profitable prospects.
MPM is just one of a growing battery of disciplines that aims to give substance and accountability to marketing activities.
The biggest issue was the initial process of migrating historical marketing information.
Vendors are combining MRM with campaign management to leverage a broad spectrum of functions, including planning, execution, and measurement.
The number of newsletters in an online format has nearly doubled over the past year, while the print-only format is actually in decline.
The tolerance for bad data drops as the importance of the data rises.
The company was able to create reports that drew on prospective clients and their specific interests in the property for sales follow-up, and provided the sales team at The Lodge with weekly reports of reservation holders' online activity.
About 40 percent of respondents say they are dissatisfied with their ability to take accurate measurements.
Having registered 550,000 customers as of March, Georgia-Pacific's AllYourRooms.com is currently 15 percent ahead of expectations.
What is your number one measure of CRM success?
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