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Articles: Marketing Automation
The U.S. postmaster general speaks about how traditional marketing can enhance the Web and other, more advanced ad mediums.
The company is looking to broaden its EMM functionality; the acquisition is seen as a 'good for the industry' move.
Search engine marketing helps direct consumers to the right place--your business.
Marketers can update their messages in real time across various touch points.
First-quarter gains were below expectations, but outpaced growth in the rest of the economy.
How to better synchronize the Web and email to create more effective customer communication.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
The cookie-management tool addresses accuracy concerns, helps employees share queries, and provides Web-based training.
A forum for online advertising warns about being invasive when targeting based on consumer habits.
GPS and similar technologies' versatility and power will help the segment see significant growth, despite slow consumer and business adoption.
Marketers are long overdue in leveraging CRM learnings to make their demand-generation efforts more effective and profitable.
5 guidelines to abide by when choosing to integrate email into your CRM suite.
The company's strategic plans remain unclear, according to an industry analyst, possibly benefiting competitors like Unica and Aprimo.
Enter "The Customer Experience Matrix."
A new chat-tool suite creates a personalized, interactive marketing engine, working from a customer database.
Best-of-breed applications are feeling more pressure from full-suite solutions.
Address these key issues and implement right-time marketing.
Excerpt from Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! By Lior Arussy (printed with permission from the publisher John Wiley & Sons)
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