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Articles: Marketing Automation
The on-demand specialist partners with two other vendors to deliver CRM tools for the pharmaceutical industry; the timing is right, according to one analyst.
The company releases Spring 2007, featuring Web 2.0 multichannel measurement, an upgrade that according to one analyst is fashionable for Web-analytics vendors.
A look at Web 2.0.
Colin Beasty speaks with Russ Lombardo about his new book, CyberSelling--Using CRM Technology to Help You Sell.
ISM Top 15 '07: The CRM consultancy's annual awards reveal trends in process and technology, and laud the vendors that are driving them forward.
The local online advertising market is poised for rapid growth from its current $4.3 billion annual revenue due to heavy competition and new businesses entering the fray.
Genius.com comes out with a program for SalesGenius that aims at meshing the departments of marketing and sales; one analyst sees the value for companies with long sales cycles.
How to get more when you think you're getting the most.
This will be a watershed year for online marketers experimenting with the web as a channel--here's how to reach beyond the banner ad.
A database management provider finds that sometimes the most valuable ROI can be all in your head.
Companies are looking to take a piece of Second Life's digital pie because of its explosive membership, but will this move prove virtually insignificant?
10 years of getting right down to the real nitty gritty.
With the release of its Marketing and Sales Effectiveness Suite, the company attempts to facilitate clear communication between marketing and sales.
The company announces the public availability of its community platform that helps marketers to make social networking mean more than mere viral efforts.
Email marketing turns out to be highly effective at connecting with and gaining mind share with small businesses, second only to magazine ads; marketers must tailor tactics to the B2B target.
A new marketing suite should bring small and midsize players into the marketing management game by delivering enterprise marketing management features to them over the Web.
If business professionals would pause for a moment to analyze how their short-term actions can negatively affect long-term customer attrition rates, many would likely do things differently.
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