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Articles: Marketing Automation
A full-service car dealer turns to a marketing app to compete against large automotive service and repair chains.
Marketing is no longer a linear process.
As invalid click percentage projections oscillate, it is important to stay focused on fraud identification and filtration.
New technologies help improve sales processes, but companies are not focusing enough on fundamentals.
Customer input is becoming part of the development cycle, according to industry bigs at the Retail Systems 2006 conference.
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
The software provider adds A/B testing and comparison to campaign management in its latest on-demand release.
Contact Networks releases version 5 of its business social networking software, which focuses on bettering communication within professional services firms.
The BI giant, with an eye to extending its on-demand presence, has made available five offerings through that delivery model.
The enterprise-marketing apps provider revealed plans to ship its Web-analytics application to track customer behavior everywhere.
Many online marketers launch search engine campaigns as online sales generators, but neglecting the offline potential of such initiatives may shut doors.
A new study throws fire at a number of business management values and calls the CRM industry into question.
Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
It's here to stay and it will grow--now is the time to embrace it.
Businesses take marketing and promotional actions before understanding customers' expectations.
Managing B2B2C relationships effectively.
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
A new on-demand tool delivers immediate information on what prospects are up to; one analyst says it will make campaigns more "personal and relevant."
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