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Articles: Marketing Automation
Predictive approaches focus on problems that need a prediction as a solution.
These five projects can deliver ROI within six months.
A new partner networking program is intended to help customers better leverage their customized solutions.
Preemptive defense against electronic fraud, which analysts call the new frontier of secure finance, gets a new weapon for the arsenal.
The latest Gartner MRM ranking hails the company as the industry leader, but visionary competitors are on their way.
The BI giant acquires Veridiem to help expand its marketing offerings; now it may better compete with Unica, according to one analyst.
WebTrends adds a marketing data warehouse to its all-new analytics package, responding to marketing execs' expectations of future growth and the need for individualized data.
BI vendor Hitwise acquires European Web-analytics software company HitDynamics.
A Gartner analyst predicts "positive but modest growth going forward" for CRM license revenue, as industry players continue to expand their offerings and quench their M&A thirst.
Take precautions before you give any affiliates license to email on behalf of your brand.
Marketers must do their homework and make personal, relevant, anticipated, and attractive offers.
A Christian bookstore uses marketing campaign management to improve customer relationships.
Consumers are growing more frustrated with and resistant to companies.
A good Web site leads to customer acquisition and retention. Discover, American Express, and Chase have the best sites for experience, according to a new report.
U. K. consumers are still mostly swayed by price, despite businesses' attempts to win customers' loyalty in other ways.
Japanese cell phone users are using new technology that allows consumers to gather company information by pointing the phone at a building.
The company's s 25th Anniversary Edition helps bring down the walls between sales and marketing. Two new modules, lead management and campaign management, head up the company's venture into marketing automation.
One analyst asks if certifying 'good' email is enough; senders may be missing an opportunity to further help consumers.
Bazaarvoice is intended to help businesses boost word-of-mouth strategies by managing and analyzing customer product reviews.
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