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Articles: Marketing Automation
"You don't want to wait until next year to see what you should be changing."
What do they know, and how do they find out?
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
CRM magazine's Colin Beasty spoke with Dan Steinbock about his book, The Mobile Revolution Rings True.
Marketers can improve sales close rates by focusing on search engine optimization and providing white papers and analyst research online.
Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts.
The Global Client gathering this week revealed how customers will benefit from SOA and the pending Epiphany integration.
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
A shift from penny-pinching to business growth and the appeal of hosted solutions are contributing to a license-revenue upswing.
Companies recognize the importance of metrics, but continue to fear their perceived complexity; lack of vendor awareness is also a factor.
Version 3.0 focuses on the SMB market with hosting options, Outlook integration, and marketing automation tools.
Companies are undervaluing the channel as more customers seek support.
Budget are on the rise; senior management and marketers agree on six initiatives as companies reset goals.
Marketers need to better understand and target the offline audience without trying to change its behavior.
RightNow unveils an upgrade to its CRM suite and delivers two call center solutions, while KANA vies for the midmarket.
The companies have different customer appeal: Unica draws enterprises with complex needs, and Epiphany attracts firms that can use a solution out of the box.
A low-pressure approach to high-impact marketing.
Winning customer trust is key to gaining access to personal information.
An educational products company uses Omniture's SiteCatalyst to build its Internet marketing campaigns.
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