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Articles: Marketing Automation
Why structured risk minimization is the next trend in predictive analytics.
Twenty-one percent of North American companies and 33 percent of European companies are planning new CRM investments by the end of December 2004. --Forrester Research and Forrester Business Technographics
CRM drives an Arizona car dealership to rev up its active prospects.
CRM vendors flock to high-capacity online promotional capabilities.
Marines are gung-ho about Oracle; Convergys signs multiyear contract with Wachovia; Quaero has new clients; and more.
The CRM analyst firm lays out strategies for improving bottom-line results with CRM.
The company announces the availability of the new Uniphi Suite at its annual user conference in New Orleans.
Companies need to improve their communication strategies with customers who are mothers, according to a new study.
Organizations are missing the mark when trying to connect with the Hispanic market.
Online businesses will increase their spending significantly in 2005 in an attempt to meet their customers' needs.
The global supplier of power, data management, and standard semiconductor components selected Azerity's ProChannel solution for interactive quote management.
The key to driving acceptance from all marketing professionals, not just those motivated by numbers and compliance, is to improve their workflow.
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
Ensuring your outbound marketing message reaches its targets.
Marketers who deploy the basics and best practices of direct marketing will be the ones to achieve success in establishing and maintaining long-term, profitable B2B relationships.
The role of the contact center agent has expanded considerably, with each agent now required to act in up to three roles.
The new 5.1 release includes improved integration with Windows architecture.
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