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Articles: Marketing Automation
Ifbyphone's Spring 2014 Release enables marketing and sales teams to monetize and manage the surge of inbound calls from smartphones.
Melissa Data's MatchUp data quality tool consolidates duplicates into single record and determines the most accurate information.
Constant Contact's Toolkit offering lets businesses see how campaigns are doing.
Cirrus Insight brings Datahug's customer relationship intelligence to Gmail.
Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research
Brands can customize their Web sites for individual users.
The partnership between ExactTarget's Marketing Cloud and Datalogix seeks to increase the impact of social advertising campaigns.
Outspoken's new service enables brands to send MMS and SMS special offers and coupons for direct import to Apple Passbook.
ChannelAdvisor's 2014 Spring update enhances digital marketing, repricing, and fulfillment capabilities for online retailers.
Shift's Twitter Ads solution is a self-service tool for marketers to leverage Lead Gen Cards, CRM Matching, Retargeting, Twitter ID Tailored Audiences, Conversion Tracking, and more.
Resonate Analytics now empowers marketers and brand managers to match messaging, products, and services with consumer motivations.
A changing landscape calls for a shift in marketing strategies.
The deal is the latest in a series of acquisitions in the marketing automation space.
Marketers should embrace external, nonobvious sources to determine how buyers make purchasing decisions.
CRM, marketing automation integration aligns demand generation with key sales activities
The partnership between Verve and RetailNext harnesses the combined power of mobile location-based targeting with in-store analytics.
Invoca Signal brings marketing automation capabilities to inbound phone calls.
Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
D&B's improved D&B360 Connector offers faster, easier access to D&B business insight.
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Companies: Marketing Automation
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