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Articles: Marketing Automation
Answer the questions your sales force needs to ask.
The new app integrates workflow capabilities into Salesforce.com's CRM system.
Version 3.0 includes new marketing automation workflow designer, sales quotations, and invoicing.
New technology recognizes when customers are on location and activates a store's existing mobile app to help retailers combat showrooming.
Business transformation can occur.
Teams should unify their social media strategies.
Unlock customer insights that increase sales.
Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
Valuable takeaways from leading-practice companies.
With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
Companies that take a data-centric approach to customer strategies have the advantage.
New channel marketing solution adds to a newly enhanced marketing automation offering.
New Customer Engagement as a Service brings social media marketing, mobile integration, and customer analytics to a single platform.
MyPreferences technology will integrate with the Responsys platform to deliver Interact Preference, Responsys' new offering for unifying customer preferences across marketing channels.
With big data and predictive analytics, marketing can deliver leads sales can convert.
Advanced reporting, workflow, marketing automation, and mobile access are added to version 1.5.
The solution helps marketers attribute actual leads, sales, and conversions.
Companies want to measure "ideal" customer profiles and lead behavior.
The start-up has already pulled in $1.53 million in seed funding to fuel growth.
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