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Articles: Marketing Automation
Japanese cell phone users are using new technology that allows consumers to gather company information by pointing the phone at a building.
The company's s 25th Anniversary Edition helps bring down the walls between sales and marketing. Two new modules, lead management and campaign management, head up the company's venture into marketing automation.
One analyst asks if certifying 'good' email is enough; senders may be missing an opportunity to further help consumers.
Bazaarvoice is intended to help businesses boost word-of-mouth strategies by managing and analyzing customer product reviews.
The company announced improvements to the product's ability to capture online customer data throughout the world.
An Indian bank maximizes its marketing success.
Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
ERM helps to drive revenue by leveraging key relationships.
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
Identify prospects, locate decision-makers, and gain customers.
Asking customers what kind of marketing materials they want helps build relationships and response rates.
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
Focus on individualized targeting and ramping up multichannel advertising efforts will be important initiatives for 2006 and beyond.
Are they untapped potential or risky business?
Email as an independent marketing channel is growing increasingly irrelevant.
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
A businessman has won what is believed to be the first victory of its kind by claiming damages from a company that sent him email spam.
Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
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