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Articles: Marketing Automation
A new chat-tool suite creates a personalized, interactive marketing engine, working from a customer database.
Best-of-breed applications are feeling more pressure from full-suite solutions.
Address these key issues and implement right-time marketing.
Excerpt from Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! By Lior Arussy (printed with permission from the publisher John Wiley & Sons)
The company's newest release is equipped with greater functionality and user enhancement improvements.
Common vocabulary and government advocacy lead the agenda.
The rules of the game in Internet search are still being written, and strategies must adapt to suit the times.
Marketers are seeing solid ROI from new technologies.
When put to the test, this sales and marketing application delivers.
For high-performance businesses, creating a marketing capability that drives real business performance requires an effort that is complex, pervasive and sustained. An excerpt from Outlook, an Accenture publication.
Two thirds of SMBs say they have positive ROI, although only 30 percent of them say they now measure it.
Consumers have high expectations of customer service, but aren't willing to pay for it.
The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
The new 11i.10 release is designed to give companies a more holistic view of customers.
Analog Method unveils its first hosted partner extranet.
Active Decisions is offering Consumer Reports product information online and at retail locations to help customers make the best purchasing decisions.
Best Software and Salesforce.com are the leaders in the SMB space, according to a new survey.
A new study examines the customer's selection criteria between agency and travel-supplier Web sites.
If an organization's IT and business units have misaligned CRM goals, it will not get an accurate picture of ROI.
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