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Articles: Marketing Automation
Overcommunication and spin can have the opposite of a marketer's intended effect.
Use strategically targeted media like direct mail, email, voice marketing, and text messaging.
On-demand solutions are a great way to maximize your investment.
Moving beyond metrics to real answers.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Pricing decision-makers don't understand the profit-and-loss impact of their choices, according to a BPM Forum study.
Small companies lead the growing trend of word of mouth marketing, according to Jupiter Research.
New opportunities exist for nimble CRM marketers.
A full-service car dealer turns to a marketing app to compete against large automotive service and repair chains.
Marketing is no longer a linear process.
As invalid click percentage projections oscillate, it is important to stay focused on fraud identification and filtration.
New technologies help improve sales processes, but companies are not focusing enough on fundamentals.
Customer input is becoming part of the development cycle, according to industry bigs at the Retail Systems 2006 conference.
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
The software provider adds A/B testing and comparison to campaign management in its latest on-demand release.
Contact Networks releases version 5 of its business social networking software, which focuses on bettering communication within professional services firms.
The BI giant, with an eye to extending its on-demand presence, has made available five offerings through that delivery model.
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