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Articles: Marketing Automation
ANA Multicultural Marketing Conference '07: One presenter proposes the notion that diversity can enhance work productivity -- and drive innovation.
Producing pearls, however, is often another matter entirely. Just ask the A-list presenters at the 2007 ANA Multicultural Marketing Conference.
Great branding doesn't come from gimmicks -- it derives from exceptional, innovative customer service.
Business Problem: Inability to generate qualified contacts and leads within customer companies.
Maximizer Enterprise helps optimize shipments and company trust.
A few more takeaways from the fall's big event.
The industry rebel -- and founder and chief executive officer of RightNow Technologies -- sits down for a chat.
Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
Think you can translate your brand for the savvy Chinese shopper?
The failure of many word-of-mouth marketing campaigns is largely due to their transparency.
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
The keynote presenter at SPSS's Directions 2007 North American Conference speaks about gaining a competitive edge by doing the math.
The pool of Web analytics providers continues to shrink.
Make the most of those in-person interactions.
The initial public offering for on-demand voice messaging provider SoundBite Communications continues to be delayed due to accusations of patent infringement.
Keeping your customers from breaking up with you.
The business intelligence vendor released an updated version of Crystal Reports at its user conference this week, along with the schedule for the release of a new information-search tool.
DMA07: At the Direct Marketing Association's annual conference, the secrets to reaching consumers in the real world.
The Association of National Advertisers' "Masters of Marketing" Conference reveals insights about how to handle the industry's future: brand focus and maverick creativity will light the way.
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