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Articles: Marketing Automation
The case for an online marketing library.
CRM's Colin Beasty spoke with Jeanne Bliss about her book, "Chief Customer Officer."
Marketing resource management is growing up--and adding muscle to ROI--as companies seek to codify strategies and track marketing budgets.
By making its huge contact database available at no charge, the social networking provider hopes to fill a void in personal access while making fresh info the users' responsibility.
The pending release of AOLVideo.com, a comprehensive video library, raises questions of competition and advertising value in the video sharing space.
Eloqua's Summer 2006 Conversion Suite offers customers the ability to create customized programs and moves the company toward true platform status.
A Patricia Seybold Group report argues that companies and customers need to be "codevelopers" to develop successful online community platforms.
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
SMBs are turning to specialists for products and services to help themselves take advantage of the Web.
Customer clarity is an analytical wand's wave away with new marketing automation apps.
Business Problem: Marketers are failing to drive revenue and market penetration from their current campaigns.
Overcommunication and spin can have the opposite of a marketer's intended effect.
Use strategically targeted media like direct mail, email, voice marketing, and text messaging.
On-demand solutions are a great way to maximize your investment.
Moving beyond metrics to real answers.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Pricing decision-makers don't understand the profit-and-loss impact of their choices, according to a BPM Forum study.
Small companies lead the growing trend of word of mouth marketing, according to Jupiter Research.
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