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Articles: Marketing Automation
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
A businessman has won what is believed to be the first victory of its kind by claiming damages from a company that sent him email spam.
Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
A new service gives companies the ability to see which channels are working best and how well Internet advertising fares.
The new year will see more multichannel integration, more drop-ship solutions, and a wider focus on security issues as merchants mature.
A new report stresses the importance of marketers understanding consumers' online purchasing habits -- the peaks and valleys -- between Thanksgiving and Christmas.
The long-awaited midmarket suite arrives with a hosted option and extensive language support, among key features.
Southwest's desktop program DING! is indicative of the next phase of direct, permission-based marketing to consumers looking for flight deals.
Integrations with Google, PayPal, and UPS enhance the ability to serve online businesses; shopping cart closure and multichannel selling bring relevance to Web shoppers.
Consumers buy on weekdays; marketers should use that knowledge to time email campaigns and search engine bids.
A breakout session on lead generation at WebSideStory's user conference outlines the benefits of tweaking page variables.
Insufficient integration between customer communication channels is depriving consumers of positive experiences.
A stronger driver of consumer click-through rates, text is often the initial content of an email; target by response behavior to attract more clicks.
Omniture's new tools provide a single user interface for better bid management, Excel integration, and click fraud alerts.
NPOs are taking advantage of relevant content and supporter issues to create more targeted campaigns.
Eloqua's Marketing Conversion suite gives both divisions insight into what the other is doing.
New license revenue continues to rise in the industry, with marketing applications predicted to be the top performers through 2009, despite mergers and economic pressure.
Business Problem: Decision-makers have no insight into marketing effectiveness.
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