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Articles: Marketing Automation
Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged?
SugarCRM rounds out its previously SFA-focused application with new multichannel marketing and BI functionality to appeal to a wider market; one analyst calls it an evolution.
A new report finds that as advertisers' interest in mobile marketing increases, carriers must find a way to increase mobile advertising while keeping customer trust.
Three new LMA products from iNeoMarketing are intended to strengthen B2B customers' relationships with marketers and salespeople; one analyst says such tools can solve "an important problem."
Defining what a qualified lead means to a company is the first of many steps on the road to closing the marketing and sales loop, according to a new report.
Consumers are more open to text message and mobile marketing than most companies know; some name brand businesses are taking advantage of this developing medium.
How they fuel demand generation.
A financial planning company for retirees collects a hefty pension after altering its poor targeting practices.
Econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and BI reporting tools.
The transition marketers have had to make--from creative souls to metrics mavens--has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.
A new report finds that mobile use is becoming pervasive and encourages marketers to dive in now, despite difficulties with dissimilar carriers and wary consumers.
ISV partnerships in the past have been strictly tech-driven, but a new study reports that marketing and sales capabilities are also becoming important attractors in these relationships.
The company's new multivariant testing app automatically uses advertising resources where they're the most effective; one analyst says the paid search market is open for WebTrends.
Marketers across the pond should get to know bloggers' unique e-commerce habits to tap blogging's potential and tailor Web sites to meet these consumers' needs.
There will be lots of potential for customer data quality apps; financial and product data also stand to benefit.
A conflict is brewing between groups focused on managing costs and those focused on generating profit.
Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear.
As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing.
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