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Articles: Marketing Automation
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Better landing pages increase adoption of relevant weather-alert services.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
A change in your brand's tagline may end up damaging the brand itself.
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
On-demand business intelligence may make it easier to get insight whether you're big or small.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
The company's nonlinear, collaborative workspace product brings visualization to customer relationships and business projects.
Using customers to benefit customers brings marketing intelligence to a whole new level.
A new partnership between the search-engine giant and content management systems gives end users a tool for Web-page testing.
Acxiom Multi-Channel Media Symposium: As technological innovation brings the potential of a multi-channel marketing strategy to enhance the customer experience, company executives explain the basics have to be done correctly first.
DMDays '08: A database is more than just a list of names—it's where marketers go wrong and how to get back on course.
The company's MRM solution integrates marketing and delivers results.
Driving Innovation '08: Verint Systems CEO and President Dan Bodner says that merely collecting intelligence is worthless without being able to properly utilize the data.
7 tips to cure what ails you.
Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.
With market leaders like Amazon.com leading the way, the emerging medium is making waves.
A systematic approach to resource allocation drives top- and bottom-line value.
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