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Articles: Marketing Automation
Market-leading companies are focusing on CXM, not CRM.
Major advancements in Adobe Media Optimizer
Changes to Adobe Analytics include predictive analytics capabilities and live stream.
SAP Patient Relationship Management lets healthcare providers compete for and service their patients.
Keynote highlights convergence of CRM, ERP, and e-commerce systems.
Tie together products for better end-to-end customer engagement.
Combined solution enables Oracle Eloqua users to accelerate the localization of marketing campaigns to reach global audiences faster.
Bringing the MicroStrategy Analytics Platform and MicroStrategy Mobile Platform to Amazon Web Services makes business intelligence available for a little as $1 an hour.
Spectrum Spacial helps businesses connect the dots between data and geography.
Today's marketing and sales automation tools bring measurable results.
Performance can be analyzed by individual accounts from advertising to sale.
Swiftpage's Act! 16.1 is a fully integrated marketing application with an embedded emarketing service.
The acquisition of Brandify increases Where2GetIt's local digital marketing capabilities.
Partnership integrates user-generated content and experience management capabilities into social relationship infrastructure.
The new platform promises to tie together all of Oracle's recent acquisitions.
Savo Inspire allows marketers to create multimedia communications that average six times higher open rates.
Mindmatrix has added mobile text messaging to its marketing automation and sales enablement platform.
Consumers like receiving notices, but companies need to use them cautiously.
Using smartphones, tablets, and creative displays, retailers can give consumers the best of both worlds.
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