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Articles: Marketing Automation
Compass is geared towrd helping companies understand user behavior that drives long-term retention.
SAP Hybris Digital Documents by OpenText offers a unified platform for engaging digital content and communications.
The partnership between 4INFO and Crossix seeks to uncover new mobile opportunities for healthcare marketers.
Advocate marketing firm Influitive will bring Ironark employees on board to help build advocate communities for mobile.
The actionable business intelligence platform helps companies optimize marketing and sales efforts.
SendRoll puts the predictive power of programmatic advertising to work for email marketing.
SalesFuel's free mobile app delivers timely sales advice and real-time category and consumer marketing insights.
Unmetric's integration with Oracle Social Cloud will help companies track performance and benchmark social campaigns against competitors.
Media Mix Optimizer is an intelligent, cloud-based solution that gives marketers consolidated real-time insights into how all of their media vehicles and investments are performing.
First-party purchase data and insights is now available to markets through Cardlytics Platform Solutions
Geoscape's American Marketscape DataStream can provide market segmentation based on ethnicity, age, religion, and sexual orientation.
The partnership between Madison Logic and HG Data brings intent data to install-based marketing.
Yellowfin 7.2 offers enhanced workflows and collaboration tools, connectors to more data sources, and greater forecasting and analysis capabilities.
Cresco International's MA2A offers deeper insight into customer journey analytics.
Tagga's latest iteration introduces several features that will enablebrands to surface formerly unavailable behaviors, trends, and patterns.
SourceTrak 3.0 blends online and offline attribution for marketing.
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Fluent releases AudienceNow for LiveRamp
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