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Articles: Marketing Automation
Before you achieve the necessary integration, your sales and marketing teams have to carry out the crucial first step: communication.
TechTarget adds Oracle Eloqua, Salesforce Pardot, Hubspot, and Integrate to its marketing automation integration partners list.
Marketers can now access Kinetic Reveal data via LiveRamp IdentityLink on more than 500 platforms.
LookBookHQ Explore allows B2B marketers to aggregate and deliver more relevant content per click at scale.
Marchex Audience Targeting uses call data to identify high-intent audiences for custom retargeting campaigns.
SmartSoft's Email Verification REST API ensures the accuracy of all collected email addresses.
Campaign Monitor Insights provides a detailed view into email marketing performance, growth, and engagement.
LiveRamp IdentityLink for Publishers expands access to people-based marketing.
RainKing now delivers greater intelligence and a redesigned user interface.
eMarketer Benchmarks provides a dashboard for performance metrics across digital channels.
OneSpot's technology platform helps marketers deliver one-to-one personalized email.
Companies that view the technology as a threat instead of an asset risk failing to see all the ways artificial intelligence can help grow your business.
Bluecore's Audience Insights uncovers new tevenue opportunities and validates current marketing strategies.
By partnering with Act-On, Simpleview is expanding its product portfolio with marketing automation.
The partnership will help companies understand marketing performance and audience attributes.
With the latest iteration of Adjust's attribution technology, mobile marketers can now customize campaign attribution windows, types, and view through times.
Five leading digital consulting firms will provide customer engagement expertise for Microsoft's digital marketing solutions.
SL2C allows companies to segment offer values and purchase requirements for each consumer based on shopping behavior.
The partnership will provide e-commerce businesses with a scalable personalization platform.
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