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Articles: Marketing Automation
Avrick's Lifestyle Change Marketing alerts companies to significant events in their customers' lives and allows them to tailor marketing messages to fill specific needs at that time.
Swiftpage will release Act! solutions as part of an expanding cloud lineup, giving users automated recommendations for sales processes.
Ifbyphone's Newest app captures the exact lead source of inbound calls and displays it to agents before they answer the call.
Store Locator provides an analytics dashboard to give brands insight into the buying intent of visiting customers.
The partnership between Brandworkz and Differentia yields QlikView self-service business intelligence analytics software for digital asset management.
New version of Attensity Analyze VOC solution brings more data to the discovery process.
BlueKai's data management platform will bring added personalization to Oracle's marketing programs.
Resonate Social for Facebook allows marketers to understand and act on the motivations of Facebook users.
New feature to Mindmatrix offers data-driven marketing insight into how customers interact with brands.
Skura SFX now features adaptive capabilities that allow sales reps to target the right message to the right customer at the right time.
Pegasystems' latest release of Next-Best-Action-Marketing provides outbound and real-time inbound offers across channels.
MarketMeSuite adds Constant Contact features to its social media marketing platform.
In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
Lead Liaison's Social Append feature allows marketers to integrate relevant information via social networking sites.
Q2 release builds on feature sets from Parature, NetBreeze, and MarketingPilot acquisitions.
Oracle Eloqua for Life Sciences is the lastest in Oracle's Marketing Cloud solutions portfolio.
The platform promises results through synergy between organic search and Facebook ads.
The Bulldog Gameplan solution automatically creates marketing plans.
Thanks to pop-up windows and responsive design, email remains the top marketing channel.
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