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Articles: Marketing Automation
Tenjin's latest offering measures app install campaigns and in-app behaviors on Google's virtual reality platform.
Lotame's partnership with Are You a Human could eliminate bots from marketing analytics.
Companies can use Sysomos Platform to manage social media campaigns across earned, owned, and paid social media.
IOVOX Multichannel Marketing provides enhanced data analytics around the performance of inbound marketing campaigns.
Protagonist Platform is a company narrative analytics solution that uses data science to expose comprehensive market landscapes.
iconectiv Right Party Verification for Messaging will help marketing firms meet strict federal telephone consumer protection regulations.
Lattice's Predictive Insights Platform is now fueled by Dun & Bradstreet data for creating targeted campaigns
New capabilities empower marketers to visualize customer paths, simulate the impact of new campaigns in advance, and engage customers with the most relevant content.
Integrating VitalStorm Metrics with ServiceTitan allows home service business owners to experience end-to-end Internet ad campaign tracking and visibility.
The partnership will let marketers leverage Taboola's content recommendations and native units to reach audiences on LiveIntent's email marketing platform.
Audience Insights is an account-based marketing personalization solution from the two vendors.
Pinterest Promoted App Pins have been shown to increase app visitors and downloads for advertisers.
The solution aims to transform marketers' communications with prospects through personalized content.
Signal Customer Identity helps companies connect and leverage identity beyond advertising.
The data integration software connects with tag auditing to help users assess and improve campaign performance.
Usability enhancements and added functionality come to SmartTouch CRM.
UX Performance Center uses artificial intelligence and advanced algorithms to provide recommendations in real time for optimizing customer journeys.
Absolutdata offers three AI-enhanced products under the NAVIK brand: MarketingAI, ConceptAI, and SalesAI.
Pivot performs deep campaign analysis for mobile marketing performance.
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