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Articles: Marketing Automation
A new survey unveils what buyers want -- and what vendors need to deliver: Deliverability and cost supplant vendor reputation as the number-one priority.
The customer interaction vendor aims to complete its marketing suite with the acquisition of Million Handshakes, a provider of outbound campaign management software.
Traditional approaches waste money.
SAS Global Forum '08: At its annual users conference, SAS unveils a new acquisition, once code-named "Apollo."
Helping marketers with customer identity management.
A report from the CMO Council reveals that personalization is a marketing force that isn't being fully utilized -- yet.
Economic concerns haven't had much effect on results, but it's going to take something "monumental" to push e-commerce to the next level.
AIIM '08: Analytical findings reveal certain trends when mapping out Web content management (WCM).
DMA B-to-B Marketing Conference '08: The Internet will forever change the marketing landscape -- in fact, the change may have already happened.
Meeting customers where they want.
New technologies make searching for internal documents as easy as surfing the Web. What's that got to do with CRM?
In the face of new challenges, design and creativity are seen as key factors
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
Green beer and parades will rule the day, and we shall rue it.
Varonis excels beyond Excel and into marketing automation.
Canadian public broadcaster uses InfoStreet StreetSmart to better plan media productions--and to finally put an end to a clunky email system.
Preserving cultures in America is a growing phenomenon -- one that marketers would be wise to address.
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