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Articles: Marketing Automation
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
The software provider adds A/B testing and comparison to campaign management in its latest on-demand release.
Contact Networks releases version 5 of its business social networking software, which focuses on bettering communication within professional services firms.
The BI giant, with an eye to extending its on-demand presence, has made available five offerings through that delivery model.
The enterprise-marketing apps provider revealed plans to ship its Web-analytics application to track customer behavior everywhere.
Many online marketers launch search engine campaigns as online sales generators, but neglecting the offline potential of such initiatives may shut doors.
A new study throws fire at a number of business management values and calls the CRM industry into question.
Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
It's here to stay and it will grow--now is the time to embrace it.
Businesses take marketing and promotional actions before understanding customers' expectations.
Managing B2B2C relationships effectively.
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
A new on-demand tool delivers immediate information on what prospects are up to; one analyst says it will make campaigns more "personal and relevant."
The department does not consistently put CRM into practice, even though it is a high priority; marketing relies too heavily on sales to drive customer satisfaction and it under uses analytics.
The technologies, products, and services provider for wireless networks unveils functionality for the enterprise contact center.
Metasearch 1.0 has a bad reputation, but the application of an AJAX-type interface and user-controlled content could make metasearch 2.0 an asset to airlines and customers.
Most email marketers have tremendous difficulty reaching consumer inboxes, but even more don't make deliverability a priority.
Predictive approaches focus on problems that need a prediction as a solution.
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