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Articles: Marketing Automation
Email marketing turns out to be highly effective at connecting with and gaining mind share with small businesses, second only to magazine ads; marketers must tailor tactics to the B2B target.
A new marketing suite should bring small and midsize players into the marketing management game by delivering enterprise marketing management features to them over the Web.
If business professionals would pause for a moment to analyze how their short-term actions can negatively affect long-term customer attrition rates, many would likely do things differently.
An environmental marketing campaign for a cartoon leads to arrests and controversy; the debate is on over where targeting demographics crosses the lines of taste and reason.
Another inconvenient truth.
New aroma-centered milk ads started a buzz, mostly among marketers.
Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged?
SugarCRM rounds out its previously SFA-focused application with new multichannel marketing and BI functionality to appeal to a wider market; one analyst calls it an evolution.
A new report finds that as advertisers' interest in mobile marketing increases, carriers must find a way to increase mobile advertising while keeping customer trust.
Three new LMA products from iNeoMarketing are intended to strengthen B2B customers' relationships with marketers and salespeople; one analyst says such tools can solve "an important problem."
Defining what a qualified lead means to a company is the first of many steps on the road to closing the marketing and sales loop, according to a new report.
Consumers are more open to text message and mobile marketing than most companies know; some name brand businesses are taking advantage of this developing medium.
How they fuel demand generation.
A financial planning company for retirees collects a hefty pension after altering its poor targeting practices.
Econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and BI reporting tools.
The transition marketers have had to make--from creative souls to metrics mavens--has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.
A new report finds that mobile use is becoming pervasive and encourages marketers to dive in now, despite difficulties with dissimilar carriers and wary consumers.
ISV partnerships in the past have been strictly tech-driven, but a new study reports that marketing and sales capabilities are also becoming important attractors in these relationships.
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