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Articles: Marketing Automation
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
Economist Intelligence survey indicates that agile decision making is vital to operational efficiency and success -- yet most firms' ability to make good decisions needs improvement.
The online social CRM product allows salespeople to create deals, link up with social networks, and organize customers with unique SuperTag functionality.
A new solution by eTrigue gives sales a taste of marketing automation.
Hint: Desperate marketers rarely win.
From hodgepodge to homogeneity, Intuit provides a new home for customer information.
Equipment manufacturer Henny Penny cooks up better customer service thanks to Cisco Systems' unified communications solutions.
With the help of Brainshark's on-demand Web events, Corporate Visions sees record sales in its consulting business.
Nationwide talks its way to a more successful automotive quote-and-buying process with nGenera CIM.
Web 2.0 Expo '09: Panel of 2.0 entrepreneurs hash out the most common routes to failure, paths to recovery, and acceptance of "I Can Has Failure."
Web 2.0 Expo '09: Keynote speaker Chris Brogan converses with attendees on the art listening and what really to do on Twitter, aka the Serendipity Engine.
Dreamforce '09: A roundup of product releases and enhancements that came out of the so-called "Cloud Event of the Year."
Sage Summit '09: Brent Leary conveys to Sage attendees why CRM is turning into SCRM - and why hash tags matter.
The social business software player announces a new version of its platform, connects communities, and makes a play for the iPhone.
Sage Summit '09: Company executives describe the response to key industry trends, such as social media, cloud computing, and globalization.
Ad:Tech '09: eMarketer CEO relays social statistics and strategies and highlights a social customer case study.
Ad:Tech '09: Sites such as Walmart.com prove there's more to e-commerce than just shopping carts.
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