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Articles: Marketing Automation
Europeans are set to double their online marketing spend over the next five years, thanks to consumer interest in the Web and marketers' growing affinity for online ads.
Four years after the original debuted, Coremetrics aims to improve the strategies behind e-mail marketing.
A new study says that, for consumers seeking health information online, relevance matters more than trust, and that search-engine optimization is a must for healthcare companies.
Unica expects the merger of its Affinium Plan with MarketingCentral will contribute to the growth of its on-demand MRM solutions; meanwhile, the vendor lowers revenue projections, to Wall Street's dismay.
Consumers make purchasing decisions based on how companies conduct their affairs, but word of mouth has lost its luster.
Web designers now enjoy unlimited site enrichment tools, which will help companies take e-commerce sites to new levels as broadband adoption rates soar.
Business Problem: A company's marketing department cannot effectively track and manage campaigns across multiple search engines.
Unica teaches the info management company how to work smart.
The benefits of segment-level marketing can be quantified.
Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best?
A biomed supplier turns its CRM system around over the years as its client list grows.
A study finds businesses are turning to master data management solutions to improve their business intelligence results; data governance best practices are still key.
With the increasing use of open-source software, the ad network has created a venue for companies to market to a targeted audience.
The marketing technology vendor releases the latest version of its EMM solution, targeting the gaps across customer touch points.
A new study reveals how marketing agencies are tackling emerging technologies. While mobile devices top the list, YouTube isn't far behind.
The two companies' pairing results in Salesforce Group Edition featuring Google AdWords, an integrated product for small businesses.
Systems that measure and improve quality have a place beyond the traditional factory floor, according to a new study; most sales and marketing departments can benefit from quality analytics.
The onus is on marketers to go green through their actions, not their words, as consumers become more environmentally aware.
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