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Articles: Marketing Automation
Consona releases new versions of its acquired CRM and knowledge management properties, and adds some marketing automation from Norway.
At the Unica Corporation's annual user conference, the vendor maps out new ways to for its customers to cope with growing consumer power.
A new study indicates that mobile phone calling in Great Britain is experiencing a sharp decline, while the use of text messaging is on the rise.
The PHA turns to Oracle PeopleSoft for an enterprisewide implementation to integrate CRM with finance and HR.
Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not.
Five reasons to do so.
Transforming customer relationship data.
Baynote releases Community-Guided eCommerce, a system to let customer behavior guide like-minded consumers on the Web.
Even if a salesperson is successful selling to these blues, consider what the company sacrifices.
As CMOs continue to struggle with job security, a new study from the CMO Council and MarketBridge reveals that stability may be attained through measurement and definition.
Understanding the individuality of how consumers approach social networking is crucial for marketers trying to take the Web 2.0 plunge, according to a new report.
Automating lead-to-sales conversion initiatives can improve the number of quality leads, give a shot in the arm to marketing ROI, and trim sales cycles.
Magic Quadrant for MCM '07: SAS Institute, Teradata, and Unica maintain positions as leaders in the space, while Oracle's Siebel Systems gets bumped up.
The on-demand specialist partners with two other vendors to deliver CRM tools for the pharmaceutical industry; the timing is right, according to one analyst.
The company releases Spring 2007, featuring Web 2.0 multichannel measurement, an upgrade that according to one analyst is fashionable for Web-analytics vendors.
A look at Web 2.0.
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