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Articles: Marketing Automation
The company see the benefits of its Affinium EMM solution as a "marketing system of record," in bridging the gap between different applications.
Active data warehousing trumps the traditional for Travelocity by supporting event-based decisions.
The growing popularity of the Web site has marketers looking to blast off into the new social networking frontier. Will they crash in security and clutter issues?
B2B CMOs want more quantifiable results, but many still do not take the appropriate steps to acquire these numbers.
Paid search functionality gets a big boost today with both Salesforce.com and NetSuite releasing separate versions of leads tracking and management solutions with Google Adwords.
CampusVue 8 delivers administration and CRM for colleges on the ground and on the Internet; one analyst is impressed by the many options.
The market experiences its second consecutive year of growth and enters its "second wave," according to one industry analyst.
It's decreasing, but this says some good things about the industry, according to a new report; standards and savvy customers will provide a future.
The company expands its Microsoft integration and mobile solutions with the release of Maximizer Enterprise 9.5, in a move to ease the woes of the SMB sales force.
Security is becoming a higher selling point for customers according to a CMO Council report; incorporating a message of safety into your brand can boost sales.
SAP continues its dominance of European sales as Salesforce.com and Microsoft see the most growth.
Get more dollar value by paying less, going lean, and outsourcing more.
How to better avoid customer annoyances.
The case for an online marketing library.
CRM's Colin Beasty spoke with Jeanne Bliss about her book, "Chief Customer Officer."
Marketing resource management is growing up--and adding muscle to ROI--as companies seek to codify strategies and track marketing budgets.
By making its huge contact database available at no charge, the social networking provider hopes to fill a void in personal access while making fresh info the users' responsibility.
The pending release of AOLVideo.com, a comprehensive video library, raises questions of competition and advertising value in the video sharing space.
Eloqua's Summer 2006 Conversion Suite offers customers the ability to create customized programs and moves the company toward true platform status.
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