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Articles: Marketing Automation
BI vendor Hitwise acquires European Web-analytics software company HitDynamics.
A Gartner analyst predicts "positive but modest growth going forward" for CRM license revenue, as industry players continue to expand their offerings and quench their M&A thirst.
Take precautions before you give any affiliates license to email on behalf of your brand.
Marketers must do their homework and make personal, relevant, anticipated, and attractive offers.
A Christian bookstore uses marketing campaign management to improve customer relationships.
Consumers are growing more frustrated with and resistant to companies.
A good Web site leads to customer acquisition and retention. Discover, American Express, and Chase have the best sites for experience, according to a new report.
U. K. consumers are still mostly swayed by price, despite businesses' attempts to win customers' loyalty in other ways.
Japanese cell phone users are using new technology that allows consumers to gather company information by pointing the phone at a building.
The company's s 25th Anniversary Edition helps bring down the walls between sales and marketing. Two new modules, lead management and campaign management, head up the company's venture into marketing automation.
One analyst asks if certifying 'good' email is enough; senders may be missing an opportunity to further help consumers.
Bazaarvoice is intended to help businesses boost word-of-mouth strategies by managing and analyzing customer product reviews.
The company announced improvements to the product's ability to capture online customer data throughout the world.
An Indian bank maximizes its marketing success.
Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
ERM helps to drive revenue by leveraging key relationships.
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
Identify prospects, locate decision-makers, and gain customers.
Asking customers what kind of marketing materials they want helps build relationships and response rates.
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Companies: Marketing Automation
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