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Articles: Marketing Automation
By increasing the number of guests, Glance Networks aims to expand the use of its screen-sharing capabilities.
Online adults are doing their homework before making a commitment--and they prefer professional content over the user-generated variety.
A report reveals numerous flaws in popular social networking sites' design for user experience--but also some good processes.
The Asian technology firm's purchase of a U.S.-based outsourcing provider is consistent with its expanding worldwide presence, according to one industry analyst.
The latest version of the company's business communication solution helps users analyze how audiences are responding.
The consultancy announces a new Web-site marketing service to help companies drive loyalty and sales.
Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
Sometimes you can judge a book by its cover -- or a company by its name.
Business Problem: Marketers lack the ability to launch targeted, analytics-driven marketing campaigns online.
Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship
The June 29 release of Apple's new iPhone could be a marketer's dream come true.
Catering to this new breed of always-on customer will require a new approach to CRM.
Automation is beginning to prove its value--not only in cutting costs, but in driving revenue as well.
Analytics vendor aims to give marketers deeper and more specific insight about customers, with new scoring, reporting, and integration technology.
A new study shows that online teens who are actively concerned with trendy issues are more responsive to online advertising.
The company's new Orion platform gives universities a much-needed update to relationship management via SaaS.
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