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Articles: Marketing Automation
A new study throws fire at a number of business management values and calls the CRM industry into question.
Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
It's here to stay and it will grow--now is the time to embrace it.
Businesses take marketing and promotional actions before understanding customers' expectations.
Managing B2B2C relationships effectively.
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
A new on-demand tool delivers immediate information on what prospects are up to; one analyst says it will make campaigns more "personal and relevant."
The department does not consistently put CRM into practice, even though it is a high priority; marketing relies too heavily on sales to drive customer satisfaction and it under uses analytics.
The technologies, products, and services provider for wireless networks unveils functionality for the enterprise contact center.
Metasearch 1.0 has a bad reputation, but the application of an AJAX-type interface and user-controlled content could make metasearch 2.0 an asset to airlines and customers.
Most email marketers have tremendous difficulty reaching consumer inboxes, but even more don't make deliverability a priority.
Predictive approaches focus on problems that need a prediction as a solution.
These five projects can deliver ROI within six months.
A new partner networking program is intended to help customers better leverage their customized solutions.
Preemptive defense against electronic fraud, which analysts call the new frontier of secure finance, gets a new weapon for the arsenal.
The latest Gartner MRM ranking hails the company as the industry leader, but visionary competitors are on their way.
The BI giant acquires Veridiem to help expand its marketing offerings; now it may better compete with Unica, according to one analyst.
WebTrends adds a marketing data warehouse to its all-new analytics package, responding to marketing execs' expectations of future growth and the need for individualized data.
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