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Articles: Marketing Automation
Mobile coupons are revolutionizing how advertisers market and customers buy.
Only 4 percent of CRM systems are very successful; the software-as-a-service market almost doubles across most of the Asia-Pacific region; and other numerical news from the month online.
In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
Generating insight into sales and marketing performance is critical for making smarter business decisions.
After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go.
With more purchasing power than ever, consumers are increasingly leery of businesses they don't believe they can trust.
Out of a field of eight Web analytics products, the latest Forrester Wave elevates five to the top category, a sign of how confusing things are for customers.
Forging relationships with a new demographic.
An online consumer education provider and an EFM vendor team up to help companies help their clients.
At Shop.org's Annual Summit, one speaker rebuts the conventional wisdom that e-commerce has peaked, and reveals the "truths" about online marketing and how to fix them.
Dreamforce '07: A summary of what's on display from Salesforce.com partners at the company's annual convention.
Software conglomerate tells analysts to expect no further acquisitions--for now.
Virtual trade shows and other online events are gaining traction, and best practices are emerging to support them.
The growing demand for all things "on-demand" -- from our entertainment to our business information -- is rapidly changing how B2B customers and prospects want to learn about your products and services.
Three free trials lead to another dulcet-toned Salesforce.com deployment.
This has been the year of the end user in marketing automation.
Our Rising Stars this year don't fit any single mold--rather, they reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations.
A Web-site testing firm targets landing pages as a key factor in conversion rates.
Webcast provider responds to the explosion in video communications with something sales and marketing teams can use.
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