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Articles: Marketing Automation
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Search engine optimization can help put your Web site ahead of the pack.
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Ciena Corp. discovered that 3-D can be A-OK.
Direct marketers praise Congress' decision to extend the popular legislation.
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
The latest version of Aspect Unified IP 6.5.1 expands language capabilities, and adds unified command and real-time reporting.
Marketers can help change the way products are developed, designed, distributed, and -- on a grander level -- ensure that a given company is customer-centric.
Contrary to popular belief, consumers would rather make love, not war.
There are 3.5 billion online conversations every day. Is your company part of them, or a victim of them?
Forget about mass products for mass customers: Many companies are better served by providing customizable products and services.
The Direct Marketing Association releases new intelligence on acquiring and retaining customers.
"Marketers have to work harder than ever before in order to sell," says a presenter at a search marketing conference.
Big Blue's Tivoli Netcool offers cross-network quality assurance, monitoring, and predictive capacities; pricing may be more important than service, analyst cautions
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