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Articles: Marketing Automation
PowerWebForm enhancement allows Web form data to sync directly to GoToMeeting
Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity.
Invoca adds Google AdWords integration to connect calls and clicks across devices and channels.
Sprinklr's Content Lifecycle Management Suite is a seamless, secure, and integrated content marketing solution.
Consumers Union has started a campaign demanding that phone companies offer free call-blocking solutions to customers.
SAP will enhance SAP hybris Marketing with telco-specific contextual marketing.
To improve their market position, brands need to stand out.
Oculus Rift, Facebook's $2 billion VR venture, could soon be a viable marketing channel.
Programmatic ads make precision marketing a reality.
Adaptiv.io offers integrations with Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel.
Customers can now integrate disparate CRM, CMS, and DMP platforms.
The platform creates closer working relationships between sales and marketing.
New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
Partnership provides Lattice customers with insights to predict the buyer's journey and improve account-based marketing
Merkle to integrate its Customer Relationship Marketing solution with Adobe Marketing Cloud.
When business teams align, everyone wins.
Marketo has been badged as an audience onboarding technology partner in the Facebook Marketing Partner Program.
CMOs can benchmark versus competitors on customer sentiment, reviews, ratings, keywords, and operational metrics.
The SMART solution will help franchisees market their offerings while maintaining brand identity.
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Companies: Marketing Automation
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