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Articles: Marketing Automation
These four implementations -- successfully undertaken by wildly different companies utilizing products from a variety of vendors -- represent the very best of this year's efforts.
The lessons to be learned from "accidental" marketers.
Lofty statements too often end up as small and meaningless actions.
Enhanced optimization in Affinium 7.3 -- the latest release of the vendor's flagship suite -- aims to make the campaign fit the customer, not the other way around.
Remember to look around you when spelling out your corporate message.
You're not the only one talking to your customers.
The fourth annual Beagle Research study outlines the year's seven coolest and most innovative industry solutions.
A new survey unveils what buyers want -- and what vendors need to deliver: Deliverability and cost supplant vendor reputation as the number-one priority.
The customer interaction vendor aims to complete its marketing suite with the acquisition of Million Handshakes, a provider of outbound campaign management software.
Traditional approaches waste money.
SAS Global Forum '08: At its annual users conference, SAS unveils a new acquisition, once code-named "Apollo."
Helping marketers with customer identity management.
A report from the CMO Council reveals that personalization is a marketing force that isn't being fully utilized -- yet.
Economic concerns haven't had much effect on results, but it's going to take something "monumental" to push e-commerce to the next level.
AIIM '08: Analytical findings reveal certain trends when mapping out Web content management (WCM).
DMA B-to-B Marketing Conference '08: The Internet will forever change the marketing landscape -- in fact, the change may have already happened.
Meeting customers where they want.
New technologies make searching for internal documents as easy as surfing the Web. What's that got to do with CRM?
In the face of new challenges, design and creativity are seen as key factors
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