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Articles: Marketing Automation
With talk of a recession forcing businesses to trim budgets, one expert advises a focus on "quick, inexpensive successes."
Research from one of CRM magazine's Influential Leaders shows that adoption of core ideas and approaches isn't where it should be.
After repeatedly failing to come to terms on a friendly merger in 2006 and 2007, Microsoft's hostile advances for the No. 2 search company won't be spurned as easily this time. What does the proposed deal mean for CRM?
Can marketing overcome the customers who talk about you?
Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should.
Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year.
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
There's smoke, but maybe not fire, in the world of product image.
Silicon Image's HDMI unit used Oracle iStore to handle a growing licensing business.
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Certain approaches -- such as mass-mailing campaigns -- are nearly on the "endangered list," but when done right, direct mail continues to generate the appropriate response.
The retailing giant saddles up its customer relationships and asks an advertising agency to take the reins.
Study shows that it's not just seeing, but experiencing, that will get customers believing.
The $157 million deal unites a key online retailer and a marketing specialist, putting e-commerce and email marketing under one roof.
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
A new measurement can provide the power to explain what went wrong.
Big Blue snaps up AptSoft, a provider of software designed to help companies make real-time decisions.
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
But they have to earn it. Here's how.
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