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Articles: Marketing Automation
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
Clearly, improving customer trust should be a major focus for organizations in 2009.
PowerReviews unveils an affordable -- and "frictionless" -- solution for small retailers.
An IDC survey indicates that few users pay attention to advertising on social networking sites; more than half say they find ads there "annoying."
Sage Summit '08: Sage CRM General Manager David van Toor fields questions on social CRM, the recession, and collaborative communities.
Sage Summit '08: Keynotes reveal inaugural customer awards and encourage customers to fight through the recession like champions.
Or: How I learned to stop targeting and love the results.
A new solution by Bazaarvoice aims to bring manufacturers into the conversation.
A depressed shopping season may lead to a transformation of consumer behavior -- and the disappearance of several brand-name retailers.
Forrester Research reveals an Enterprise Web 2.0 growth chart.
An often-overlooked technique can add significant value to your marketing spend.
A multitouch, multimedia approach can multiply your marketing results.
Dreamforce '08: The software-as-a-service companies partner up to deliver a contact database to the traveling business user.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
A new model for explosive revenue growth.
The popular on-demand CRM and ERP provider takes a bite out of yet another company's customer base.
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
A CRM pioneer's look at the evolution of sales and marketing tools.
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